Harnessing Data to Drive Customized Brand Experiences
As brands build their DTC businesses, they have the unique opportunity to own the customer experience and ultimately gather more data about their customers. Over time, they can harness this data to power services and more tailored omnichannel experiences. Hear how brands are using leading-edge technology to collect, analyze and leverage data to: Drive digital […]
Reframing Sustainability: How to Turn Lofty Long-Term Goals into Immediate Outcomes
Sustainability is in everybody’s strategy, but the way it is defined, its scope, and the effectiveness of actions is still very blurry. Join author and Co-Founder of ThinkUncommon, Andrew Smith, and Associate Vice President of ESG AT&T, Jason Leiker, for this robust and action-focused discussion about how to get results now and act today on […]
The Future of Social Commerce: Embracing Content and Community to Drive Customer Loyalty
Coresight Research forecasts that the U.S. live commerce market will become a $25 billion industry by 2023. Additional predictions indicate that the broader social commerce landscape will create a $1.2 trillion opportunity for brands and retailers. But what are the keys to monetizing the evolution and acceleration of social commerce? During this panel, experts will […]
Meeting Customers Where They Are Through Personalization
When it comes to online shopping, competition and customer expectations have never been higher. In this day and age, the best way for brands to earn — and maintain — customers is to build personalized experiences on owned channels. Dana Rebecca Designs has done just that, successfully leveraging owned marketing channels to own relationships with […]
Embracing IoT Innovation On-Pack and In-Store for Connected CX
Commerce is all around us and that means it can be done at any time. In order to maximize customer reach and engagement, leading-edge brands and retailers are using IoT and connected journeys. During this session, learn how brands across beauty, CPG, fashion and other categories are embracing new technologies to drive in-store and post-purchase […]
