Creating a Contagious Brand: How to Drive Word-of-Mouth and Influence in an Always-On World
In the new world of retail, consumers have access to more options than ever before. With a few clicks of a mouse or taps of a finger, they can access thousands of brands they’ve never heard of before. Even a quick drive down the street can provide them with several alternatives to meet one distinct […]
Inside the Metaverse Movement: How to Embrace Convergence and Create Transcendent Brand Experiences
The power of the metaverse has only become more clear: it enables imagination, participation, community and empowers people to express themselves in new and exciting ways. But what opportunities exist for brands and retailers? What are the key advancements that decision-makers need to note as they develop and implement their strategies? Learn how to embrace […]
LOVE IS A VERB: Rethinking Relationship Building in a “Digital Retail” World
In our rapidly evolving “digital first” world, it can all become very transactional. While digital convenience continues to accelerate (get everything you need in one-click, one-swipe, instantly) it can be very transactional, very two-dimensional, and often lacks any depth, empathy or connection. And while we speak a lot about customer lifetime value, brand loyalty and […]