Finding Opportunity in Microsegments
With more customers online and the looming deprecation of third-party cookies, retailers are more “in the driver’s seat” than ever before with data. But how do you use that data in your own campaigns, or in campaigns on third-party sites? This session will review how you can identify key segments of your customers and find […]
Personalizing Your Digital Economy
Power your digital economy through personalized and unified experience management across multiple business models, surfaces, target markets, regions, payment types and more. Rich data and tooling enhance your ability to meet customers where they are to improve merchandising efficiency. Flexibility and extensibility are critical for adopting to changing market and customer demands, but what are […]
How Neighborhood Goods Creates a Seamless Curatorial Philosophy In-Stores & Online
As more DTC brands scale offline and traditional brands scale online, marketplaces can be a good avenue for brands to reach new consumers and enhance brand awareness. Neighborhood Goods has been reinventing the department store and constantly taps into new product segments to give up-and-coming brands greater visibility. Hear from Co-Founder and CEO, Matt Alexander […]
Understanding (and Responding) to Shopper Promiscuity: Tips and Takeaways for Marketers and CX Leads
Today’s shoppers have limitless options and information at their fingertips, and they’re taking advantage of that power. A new study conducted by Alter Agents further proves this point, finding that 76% of shoppers — even the impulsive ones — want to be as informed as possible when making a purchase decision. Shopper promiscuity is also […]
The New Normal: Top Tips on Using Data to Fuel Personalized Experiences
It is vital for today’s retailers and brands to be relevant to shoppers via all touchpoints – in-store, online, in marketing channels, in customer service experience. More importantly, the more you learn about a customer, the more thoughtful you have to be in delivering end-to-end experiences. Join this session to discover new ways of personalizing […]
