Session TBA
TBA
Revolutionizing Consumer Choice in the Shopping Journey
There’s been a decade’s worth of ecommerce growth just in the past few years. As a result, shoppers are finding inspiration in new ways and their shopping journeys are becoming much more fluid. Join Martha Welsh, Head of Strategy and Go To Market for Google Commerce & Payments, and Alicia Waters, CMO at Crate and […]
Opening Remarks & Welcome
Harnessing Data to Drive Customized Brand Experiences
As brands build their DTC businesses, they have the unique opportunity to own the customer experience and ultimately gather more data about their customers. Over time, they can harness this data to power services and more tailored omnichannel experiences. Hear how brands are using leading-edge technology to collect, analyze and leverage data to: Drive digital […]
Ending Buy Now, Default Later: AI’s Role in Sustainable Profit
In the U.S., 30% of consumers who use buy now, pay later (BNPL) expect to make a late payment in the next year. That’s bad for fintech financiers, consumers and brands – not to mention the BNPL credit revolution. When it works, BNPL helps consumers avoid high interest rates and make bigger purchases. But as […]
Reframing Sustainability: How to Turn Lofty Long-Term Goals into Immediate Outcomes
Sustainability is in everybody’s strategy, but the way it is defined, its scope, and the effectiveness of actions is still very blurry. Join author and Co-Founder of ThinkUncommon, Andrew Smith, and Associate Vice President of ESG AT&T, Jason Leiker, for this robust and action-focused discussion about how to get results now and act today on […]
Meeting Customers Where They Are Through Personalization
When it comes to online shopping, competition and customer expectations have never been higher. In this day and age, the best way for brands to earn — and maintain — customers is to build personalized experiences on owned channels. Dana Rebecca Designs has done just that, successfully leveraging owned marketing channels to own relationships with […]
Roles and Skills Driving Next-Gen CPG Brands
With the demand for top-quality talent more pressing than ever, CPG brands need to develop a strategy that ensures they win, and keep, the right people to drive their businesses into the future. This panel discussion will dig into the challenges brands face with the current labor shortage and how they can: Identify new roles […]
ERP: CPG’s Secret Ingredient for Omnichannel Success
CPG companies are feeling the pressure to keep pace with the desires of modern shoppers. By improving data collection and collaboration, CPGs can better understand consumer behaviors and make informed business decisions, especially within their retail partner network. During this session, experts from Acumatica will dive deeper into how ERP solutions unify the omnichannel experience […]
How Conversational Commerce Streamlines the Customer Buying Journey to Better Fit Today’s Buy Now Pay Later Expectations
The last few years have changed the way business is done around the world. Consumers are more demanding of companies’ mobile presence than ever. According to Gartner, “Customers are already moving beyond branded websites and mobile apps.” Towards a conversational style of commerce that is optimized for customers preferred payment methods. In this discussion, we […]
