Session TBA
TBA
Revolutionizing Consumer Choice in the Shopping Journey
There’s been a decade’s worth of ecommerce growth just in the past few years. As a result, shoppers are finding inspiration in new ways and their shopping journeys are becoming much more fluid. Join Martha Welsh, Head of Strategy and Go To Market for Google Commerce & Payments, and Alicia Waters, CMO at Crate and […]
Opening Remarks & Welcome
Harnessing Data to Drive Customized Brand Experiences
As brands build their DTC businesses, they have the unique opportunity to own the customer experience and ultimately gather more data about their customers. Over time, they can harness this data to power services and more tailored omnichannel experiences. Hear how brands are using leading-edge technology to collect, analyze and leverage data to: Drive digital […]
Ending Buy Now, Default Later: AI’s Role in Sustainable Profit
In the U.S., 30% of consumers who use buy now, pay later (BNPL) expect to make a late payment in the next year. That’s bad for fintech financiers, consumers and brands – not to mention the BNPL credit revolution. When it works, BNPL helps consumers avoid high interest rates and make bigger purchases. But as […]
Reframing Sustainability: How to Turn Lofty Long-Term Goals into Immediate Outcomes
Sustainability is in everybody’s strategy, but the way it is defined, its scope, and the effectiveness of actions is still very blurry. Join author and Co-Founder of ThinkUncommon, Andrew Smith, and Associate Vice President of ESG AT&T, Jason Leiker, for this robust and action-focused discussion about how to get results now and act today on […]
Maximizing Retail Media Networks
Retailers are adapting to find new ways to reach target audiences and media networks are becoming a key approach to do this. Why are retailers investing in retail media networks? One main reason is because it allows them to have access to valuable, first-party consumer data that allows them to serve targeted offers and messaging […]
Community Commerce and the Explosion of Shoppable Content
The creator-driven economy is booming more than ever! Brands, retailers and marketplaces are continuing to build communities through meaningful content that empower connections with consumers. Hear how brands are leaning into “community commerce” and “discovery commerce” through social channels.
LOVE IS A VERB: Rethinking Relationship Building in a “Digital Retail” World
In our rapidly evolving “digital first” world, it can all become very transactional. While digital convenience continues to accelerate (get everything you need in one-click, one-swipe, instantly) it can be very transactional, very two-dimensional, and often lacks any depth, empathy or connection. And while we speak a lot about customer lifetime value, brand loyalty and […]
Compliance Check: How New Privacy Regulations Will Dictate Your CX Tech Decisions
As brands continue to adapt and implement new technologies to support more immersive (and personalized) experiences, they must ensure that they’re compliant with new global and local regulations, and are prepared to adapt to new guidelines from big tech. In this session you will learn how to: • Embed security and data privacy into the […]
