Revolutionizing Consumer Choice in the Shopping Journey

There’s been a decade’s worth of ecommerce growth just in the past few years. As a result, shoppers are finding inspiration in new ways and their shopping journeys are becoming much more fluid. Join Martha Welsh, Head of Strategy and Go To Market for Google Commerce & Payments, and Alicia Waters, CMO at Crate and […]

Harnessing Data to Drive Customized Brand Experiences

As brands build their DTC businesses, they have the unique opportunity to own the customer experience and ultimately gather more data about their customers. Over time, they can harness this data to power services and more tailored omnichannel experiences. Hear how brands are using leading-edge technology to collect, analyze and leverage data to: Drive digital […]

Ending Buy Now, Default Later: AI’s Role in Sustainable Profit

In the U.S., 30% of consumers who use buy now, pay later (BNPL) expect to make a late payment in the next year. That’s bad for fintech financiers, consumers and brands – not to mention the BNPL credit revolution. When it works, BNPL helps consumers avoid high interest rates and make bigger purchases. But as […]

Reframing Sustainability: How to Turn Lofty Long-Term Goals into Immediate Outcomes

Sustainability is in everybody’s strategy, but the way it is defined, its scope, and the effectiveness of actions is still very blurry. Join author and Co-Founder of ThinkUncommon, Andrew Smith, and Associate Vice President of ESG AT&T, Jason Leiker, for this robust and action-focused discussion about how to get results now and act today on […]

NFT-Powered Communities: Just a Fad or Here to Stay?

Dip your toe in the water or jump right in? We recommend jumping in and experimenting with this new and exciting technology of NFTs! Hear how you can begin transforming your digital ecosystem and understand the value of NFTs in order to build brand loyalty, personalization, and a sense of community in the digital world. […]

Embracing IoT Innovation On-Pack and In-Store for Connected CX

Commerce is all around us and that means it can be done at any time. In order to maximize customer reach and engagement, leading-edge brands and retailers are using IoT and connected journeys. During this session, learn how brands across beauty, CPG, fashion and other categories are embracing new technologies to drive in-store and post-purchase […]

Meeting Customers Where They Are Through Personalization

When it comes to online shopping, competition and customer expectations have never been higher. In this day and age, the best way for brands to earn — and maintain — customers is to build personalized experiences on owned channels. Dana Rebecca Designs has done just that, successfully leveraging owned marketing channels to own relationships with […]

Roles and Skills Driving Next-Gen CPG Brands

With the demand for top-quality talent more pressing than ever, CPG brands need to develop a strategy that ensures they win, and keep, the right people to drive their businesses into the future. This panel discussion will dig into the challenges brands face with the current labor shortage and how they can: Identify new roles […]