Johnny (Cupcakes) Earle
CEO. Retail Innovator. Brand Hysteria Expert.
Johnny Earle got his start by selling quirky, cupcake-themed T-shirts from the trunk of his beat up ’89 Toyota Camry.
Two decades later, Johnny Cupcakes (the brand he built after his nickname) has garnered a cult-like following thanks to his quirky designs and timely launches with pop-culture brands like The Simpsons, Stranger Things and Hocus Pocus. Johnny Cupcakes now boasts a robust ecommerce site, traveling pop-up shops and a growing network of “T-shirt bakeries” that feature products on baking trays and in vintage ovens.
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During his mainstage session, Johnny will share how he has built a loyal following that has his logo tattooed on their bodies and camps out for his latest product drops.
#RICE23 attendees will learn how to:
- Harness the power of word-of-mouth marketing across all channels
- Design immersive brand experiences that surprise, delight and intrigue
- Create retail theater by embracing all the senses in store experiences
- Inspire and tantalize with unique, limited-edition product lines
We can’t wait for you all to meet Johnny IRL!
Be sure to register now and stay tuned for something fresh (hint: not cupcakes) baking in Johnny’s signature oven that will be ready for you soon! Follow us on Instagram, LinkedIn and Twitter for a taste of what’s to come.
