Retail Innovation Conference https://retailinnovationconference.com Wed, 22 May 2019 14:57:21 +0000 en hourly 1 https://wordpress.org/?v=5.2.1 https://retailinnovationconference.com/wp-content/uploads/2014/09/RIC_favicon.png Retail Innovation Conference https://retailinnovationconference.com 32 32 Why Authenticity Is A Perfect Fit At The Groomsman Suit https://retailinnovationconference.com/blog/why-authenticity-is-a-perfect-fit-at-the-groomsman-suit/ Mon, 29 Apr 2019 19:31:52 +0000 https://retailinnovationconference.com/?p=7725 Since launching the company out of a New York City apartment in 2016, The Groomsman Suit generated $2.5 million in sales in 2018 and is projected to make more than $8 million in sales this year.   Not many new retailers can boast the same rapid results. So what’s the secret to The Groomsman Suit’s success? Authenticity, SEO and a whole lot of […]

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Since launching the company out of a New York City apartment in 2016, The Groomsman Suit generated $2.5 million in sales in 2018 and is projected to make more than $8 million in sales this year.  

Not many new retailers can boast the same rapid results. So what’s the secret to The Groomsman Suit’s success? Authenticity, SEO and a whole lot of customer love. 

Co-Founders Diana Ganz and Jeanne Foley recently sat down with Retail TouchPoints’ Debbie Hauss for a candid Q&A. They previewed their upcoming Retail Innovation Conference session and gave an inside look at the strategies they used to propel their business into success. 

During the discussion, Diana and Jeanne spoke about: 

  • Why authenticity is key to succeeding at SEO;
  • How word-of-mouth marketing became a priceless marketing tool for the brand;
  • Why their most important influencers are their customers.

#RIC19 is days away! Don’t miss out on your opportunity to sit in on inspiring sessions led by executives at The Groomsman Suit, Macy’s, GameStop and more!

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The Groomsman Suit Co-Founders Discuss Importance Of SEO, Word-Of-Mouth Marketing https://retailinnovationconference.com/blog/the-groomsman-suit-co-founders-discuss-importance-of-seo-word-of-mouth-marketing/ Wed, 24 Apr 2019 17:45:04 +0000 https://retailinnovationconference.com/?p=7521 The Groomsman Suit, founded in 2016, is the first e-Commerce company offering stylish, high-quality suits and tuxedos that men can own for less than the cost of a rental.   During a live Q&A on April 25 at 3 PM ET, Debbie Hauss, Executive Director, Content at Retail TouchPoints, will sit down with The Groomsman Suit Co-Founders Diana Ganz and Jeanne Foley to hear how a little […]

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The Groomsman Suit, founded in 2016, is the first e-Commerce company offering stylish, high-quality suits and tuxedos that men can own for less than the cost of a rental.  

During a live Q&A on April 25 at 3 PM ETDebbie HaussExecutive Director, Content at Retail TouchPointswill sit down with The Groomsman Suit Co-Founders Diana Ganz and Jeanne Foley to hear how a little SEO — and a lot of customer love — propelled the brand to become a multi-million-dollar company. 

Diana and Jeanna will share: 

  • A preview of their 2019 Retail Innovation Conference session;
  • Why authenticity is the key to a successful SEO strategy; and
  • How word-of-mouth marketing became a priceless tool for the brand.

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Big Apple Attractions To Enjoy While You’re At #RIC19 https://retailinnovationconference.com/blog/big-apple-attractions-to-enjoy-while-youre-at-ric19/ Tue, 23 Apr 2019 14:12:22 +0000 https://retailinnovationconference.com/?p=6801 You’ll be at the center of retail transformation in the center of New York City while attending the Retail Innovation Conference, May 6-8 at Convene on 46th St in Midtown Manhattan. Don’t miss the opportunity to also enjoy some of the fantastic activities, restaurants and entertainment in the Big Apple. Take an extra day or two to check […]

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You’ll be at the center of retail transformation in the center of New York City while attending the Retail Innovation Conference, May 6-8 at Convene on 46th St in Midtown Manhattan. Don’t miss the opportunity to also enjoy some of the fantastic activities, restaurants and entertainment in the Big Apple. Take an extra day or two to check out our staff’s favorite things to do in the big city: 

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Sit back, relax and enjoy breathtaking views of the NYC skyline on a Circle Line Cruise.
Looking for an authentic NYC bagel? Zucker’s Bagels is the place to go to get a schmear and cup of joe!
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Catch some improv, sketch or stand-up comedy at the Upright Citizens Brigade Theatre.
Get half-price tickets to Broadway and Off-Broadway shows at TKTS.
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Visit the only Nintendo store in the country and set your inner child free.
Watch the New York Yankees take on the Seattle Mariners at Yankee Stadium.
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Catch a few flicks at the New York City Independent Film Festival.
Take a look at some modern art in the MoMA.
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Head up to the Top of the Rock where you’ll find an observatory deck that showcases the city’s most famous landmarks.
Grab a bite at Eataly. The Flatiron location has a rooftop bar that offers great views of midtown to pair nicely with your meal.
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Join us at #RIC19 on May 6-8, 2019 and enjoy everything New York City has to offer including our jam-packed agenda!

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How Macy’s Is Staying Competitive In Today’s Retail Environment https://retailinnovationconference.com/blog/how-macys-is-staying-competitive-in-todays-retail-environment/ Fri, 19 Apr 2019 20:30:44 +0000 https://retailinnovationconference.com/?p=7376 Reinventing an iconic retail brand is a bit like making a new movie about a beloved superhero. There are positive associations with a well-established brand that give you immediate name recognition, but these associations carry with them a sense of tradition that can hamstring efforts to try new things. Movie audiences and retail consumers also […]

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Reinventing an iconic retail brand is a bit like making a new movie about a beloved superhero. There are positive associations with a well-established brand that give you immediate name recognition, but these associations carry with them a sense of tradition that can hamstring efforts to try new things. Movie audiences and retail consumers also demand reinvention and new thinking, qualities that are essential in today’s fast-moving retail environment. So how can these retailers stay true to their brand without missing out on opportunities to innovate? 

This topic was the focus of a recent Q&A featuring Debbie Hauss, Executive Director, Content at Retail TouchPoints and Parinda Muley, VP, Innovation & Business Development at Macy’sDuring the Q&A, Muley shed light on how Macy’s is working to stay competitive, survive and thrive in today’s challenging retail environment. 

In 2018, Macy’s refocused its strategies on these important pillars: 

  • Redefining Retail: creating disruptive models that change the way they do business;
  • Whitespace Opportunities: finding areas that are currently untouched and determining ways to break into them; and
  • Distribution Channels: leveraging modern channels to drive new economic/revenue models.

Muley also discussed The Market @ Macy’s initiative, which gives digitally native brands the opportunity to participate in a pop-up marketplace where they can showcase their products. Macy’s also broke into the microinfluencer space, giving employees tools to create their own content to promote the brands. 

Muley will talk in greater detail about these topics and will address different ways retailers should be re-inventing their brands in order to remain relevant during her session at the 2019 Retail Innovation Conference. The event is less than 30 days away, so be sure to register ASAP to catch this session! 

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How Macy’s Uses Its Legacy To Drive Innovation https://retailinnovationconference.com/blog/how-macys-uses-its-legacy-to-drive-innovation/ Tue, 16 Apr 2019 15:05:27 +0000 https://retailinnovationconference.com/?p=6928 For legacy retail companies, tradition can be both a great asset and a hard challenge to overcome. Brands in this position must continuously ask themselves two important questions: How do we continue to stay relevant as retailers? And how do we continue to meet our customers where they are?  The Innovation & Business Development team at Macy’s has been hard at […]

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For legacy retail companies, tradition can be both a great asset and a hard challenge to overcome. Brands in this position must continuously ask themselves two important questions: How do we continue to stay relevant as retailers? And how do we continue to meet our customers where they are? 

The Innovation & Business Development team at Macy’s has been hard at work trying to answer those questions, in an effort to discover new business models that use their legacy as a vehicle to drive innovation. 

During a live Q&A on Thursday, April 18 at 2 PM ETDebbie Hauss, Executive Director, Content at Retail TouchPoints, will sit down with Parinda Muley, VP, Innovation & Business Development at Macy’s, to learn more about how the company is working to stay competitive, survive and thrive in today’s challenging retail environment. She’ll touch on: 

  • The Market At Macy’s initiative that allows digitally native brands the opportunity to showcase their products in pop-ups in 12 of Macy’s stores; 
  • The strategic pillars Macy’s focused on to create disruptive business model; and 
  • What other retailers can learn from Macy’s approach to innovation. 

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Shinola President Reveals Genesis Of New Customer Loyalty Strategy https://retailinnovationconference.com/blog/shinola-president-reveals-genesis-of-new-customer-loyalty-strategy/ Thu, 11 Apr 2019 14:35:00 +0000 https://retailinnovationconference.com/?p=6774 Customer loyalty is a hot-button topic on the mind of every retailer. While brands like Sephora, Sleep Number and Zumiez have created top-notch programs that have developed cult-like followings, others struggle to create programs that appeal to busy shoppers.  Shinola, a luxury goods brand that produces watches, bicycles and leather goods, has thrived on its ability to foster deep […]

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Customer loyalty is a hot-button topic on the mind of every retailer. While brands like Sephora, Sleep Number and Zumiez have created top-notch programs that have developed cult-like followings, others struggle to create programs that appeal to busy shoppers. 

Shinola, a luxury goods brand that produces watches, bicycles and leather goods, has thrived on its ability to foster deep connections with customers, but as the retail landscape continues to change even the most established brands need to rethink their loyalty strategies. 

Glenn Taylor, Senior Editor of Retail TouchPoints, recently caught up with Shannon Washburn, President of Shinola, to learn more about the brand’s efforts to enhance its customer loyalty strategy.  

To get to the bottom of what of what their customers wanted and didn’t want in a program, the brand, with help from ERDM, conducted one-hour interviews with 30+ customers. 

We learned a lot from that, and from there we were able to establish what would be the foundational commitments of this program,” said Washburn. “We did find from our research that the Shinola loyal customers really want to be involved; they want to be included.” 

Check out the full Q&A to learn more about the retailer’s new, non-traditional loyalty program, the opening of the Shinola Hotel, the brand’s approach to personalization both online and in stores and more. Washburn will also go into this topic in-depth at the 2019 Retail Innovation Conference. Get your ticket now to access this session, as well as 35+ more! 

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The Story Behind Shinola’s Non-Traditional ‘Loyalty’ Strategy https://retailinnovationconference.com/blog/the-story-behind-shinolas-non-traditional-loyalty-strategy/ Mon, 08 Apr 2019 20:07:16 +0000 https://retailinnovationconference.com/?p=6726 Since its first store opened in 2013, Shinola, a luxury goods brand that produces watches, bicycles and leather goods, has thrived on its storytelling abilities and deep connection with customers.  But as the retail industry continues its reinvention, even the most established brands need to rethink their personalization, e-Commerce, customer loyalty and mobile strategies in order […]

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Since its first store opened in 2013, Shinola, a luxury goods brand that produces watches, bicycles and leather goods, has thrived on its storytelling abilities and deep connection with customers. 

But as the retail industry continues its reinvention, even the most established brands need to rethink their personalization, e-Commerce, customer loyalty and mobile strategies in order to keep up with evolving customer expectations.  

That’s why when it was time for Shinola to reshape its customer loyalty program, the retailer went right to the source – its customers – to get insights into exactly what they wanted to see in the new program. 

During a live Q&A, Glenn Taylor, Senior Editor of Retail TouchPoints, will sit down with Shannon Washburn, President of Shinola, to get a sneak peek into her upcoming Retail Innovation Conference session. Washburn will detail how the brand created a powerful non-traditional “loyalty” strategy that customers experience both online and at Shinola’s stores. It’s definitely something you don’t want to miss!  

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Nicole Miller, Macy’s, Kirkland’s Execs Added To #RIC19 Speaker Lineup https://retailinnovationconference.com/blog/nicole-miller-macys-kirklands-execs-added-to-ric19-speaker-lineup/ Fri, 05 Apr 2019 15:23:47 +0000 https://retailinnovationconference.com/?p=6662 The final countdown to the 2019 Retail Innovation Conference has officially kicked off! In just about a month, we’ll be charging into NYC — the center of the retail world — with more than 500 retail executives for three days of content, networking and fun. Our agenda is jam-packed with more than 35 sessions led by 50+ retail […]

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The final countdown to the 2019 Retail Innovation Conference has officially kicked off! In just about a month, we’ll be charging into NYC — the center of the retail world — with more than 500 retail executives for three days of content, networking and fun. Our agenda is jam-packed with more than 35 sessions led by 50+ retail executives. Here are some of the latest additions to the speaker lineup: 

  • Nicole Miller, Founder, Nicole Miller
  • Parinda Muley, VP of Innovation, Macy’s
  • Tony Southard, Digital Commerce Director, The Hershey Company
  • Farah Maloof, Strategic Partnership Director, Walmart E-Commerce
  • Michael Cairnes, President and COO, Kirkland’s
  • Diana Ganz and Jeanne Foley, Co-Founders, The Groomsman Suit

Here’s a quick overview of those sessions: 

A Fireside Chat With Fashion Legend And Innovator Nicole Miller

A seasoned industry veteran and innovator, Nicole Miller will share her outlook for fashion; consumer expectations of sustainability; changes in shopping behavior; and opportunities and challenges ahead for the Nicole Miller brand, as well as the rest of the retail industry. 

Innovation Strategies At Macy’s

This session will shed light on how Macy’s is working to stay competitive, survive and thrive in today’s challenging retail environment. She will talk about The Market At Macy’s, which is now live in 12 stores, and also will address different ways retailers should be reinventing their brands in order to remain relevant. 

When The Digital Shelf Informs The Physical Shelf

During this session, attendees will learn about Hershey’s digital strategy — one that is successfully integrating the traditional physical buying experience with shoppers’ online and mobile activities.

Rethinking Influencer Marketing – Tools And Strategies Redefining The Brand-Influencer Relationship

Walmart’s Farah Maloof will join three other influencer experts to discuss how the influencer marketing space has become both more saturated and more precise. New content strategies, measurement and discovery tools, along with relationship management tactics, are helping brands create more meaningful and effective influencer partnerships.

Creating An Environment For Innovation

Join two partners in innovation (and get a sneak peek at their recent collaboration) as they discuss how encouraging personal growth among team members, developing and testing new processes and destroying restraints within creative environments is critical to innovating.

How The Groomsman Suit Built A Multi-Million Dollar Company On A Little SEO And A Lot Of Customer Love

Within several months of launching their online store, The Groomsman Suit Co-Founders Diana Ganz and Jeanne Foley earned the top search spots for critical keywords, created hundreds of relationships with influencers that were generating content on their behalf, and ignited a network effect with their customer base through great customer service. The speakers will share their insights on SEO, grassroots marketing and how they put the customer first.

We’re regularly updating the #RIC19 agenda and speaker lineup. Make sure you keep checking back for the latest additions! 

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Q&A: #RIC19 Keynoter Brian Solis On Engaging With ‘Gen C’ https://retailinnovationconference.com/blog/qa-ric19-keynoter-brian-solis-on-engaging-with-gen-c/ Thu, 28 Mar 2019 13:31:35 +0000 https://retailinnovationconference.com/?p=6499 While being a member of a generational group like the Baby Boomers or Generations X, Y and Z is defined by when you were born, being a member of ‘Generation C’ is dependent on one simple factor: your use of a smartphone. The “C” in Generation C stands for “Connected,” and in today’s world, you’d […]

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While being a member of a generational group like the Baby Boomers or Generations X, Y and Z is defined by when you were born, being a member of ‘Generation C’ is dependent on one simple factor: your use of a smartphone. The “C” in Generation C stands for “Connected,” and in today’s world, you’d be hard-pressed to find a member of any generational group who is not tapped in. 

Using smartphones “rewires your brain to essentially move faster, makes you a lot less patient, and has created a lot of ‘accidental narcissism’,” said Brian Solis, Principal Analyst at Altimeter. The rise of Generation C has essentially created a new type of customer, forcing all kinds of businesses to reimagine both the customer journey and key elements of the customer experience (CX). 

In this exclusive Q&A, Solis, who will deliver a keynote address titled “From Iteration To Innovation: How Top Brands Are Surviving And Thriving In Digital Darwinism” at the 2019 Retail Innovation Conference, revealed why it’s so vital for retailers to keep up with the needs of Generation C, as well as: 

  • Why traditional approaches to innovation often fall short in today’s environment;
  • The built-in innovation advantages that startups possess; and
  • Why retail executives need to examine their own cognitive biases in order to catch up to today’s industry leaders.

Retail TouchPoints (RTP): You draw a sharp distinction between iteration and innovation. Why is it important for retail executives to understand the difference?

Brian Solis: Iteration is about doing the same thing that has been done before, but better. Innovation is doing new things that make the old things obsolete and also create new value. Uber is everyone’s favorite example — they didn’t invent the idea of transportation moving people from Point A to Point B, but they built an entire infrastructure that introduced new value to the process. It put the consumer in control, both in terms of calling an Uber and providing ratings; it integrated the entire experience, including payment; and it also created new value for the drivers. In this case, the combination of iteration and innovation led to disruption that made the old way of doing things obsolete. Once you have taken an Uber, your chances of enjoying a taxi experience go way down. 

The reason this distinction is important for retailers to understand is that it’s one of the things that has held back legacy retailers. Too often what you see are attempts at innovation through acts of iteration. There are a lot of reasons for this: it’s difficult to really explore new possibilities without the fear of being judged, and there are fears of vulnerability that come with trying and exploring new things. Additionally, any time someone is trying something new, they are doing so based on the experience that they have and the world that they know, which is a limitation for everyone and everything. Over time, this human defense mechanism of cognitive bias plays out in incredibly disruptive ways. 

RTP: This may seem like a too-obvious question, but why is it so important that retailers innovate rather than just iterate? 

Solis: One reason is the rise of Generation C, which stands for Connected. Generation C exhibits common behavior sets, patterns, preferences and expectations, and it encompasses people who are 25 to 65 years old. Because they all use smartphones, people expect things to be there when they need them. Think about it: How long is too long to wait for an Uber until you call for a Lyft? People don’t even realize this has happened to them. 

You have to look at Generation C as a new type of customer, which means you need to reimagine the customer journey and the CX, and generate insights that lead to both iteration and innovation. When you can drop your cognitive biases to create an entirely new system, you can generate insights you didn’t even know to look for. 

That’s where startups have the advantage, because their mission is to solve new problems and create new opportunities without the shackles of the past. When they look at the customer/human side of the equation, that can lead to greatness. 

RTP: What can retailers do to adopt this kind of startup mentality? 

Solis: As I’ve studied the retail industry I noticed that the more progressive, advanced retailers were the ones that were thriving, so I wanted to see what they were doing differently. One thing was that they had all, in their own way, become a technology company that happened to be in the retail industry. I would see them remodeling the operational foundation of their companies; for example, they would ask basic questions like, Why does marketing have to sit over there? They would start to see new models that challenged convention, because they were essentially created for a modern era — as opposed to forcing, pushing and pulling existing structures into a modern shape. 

A lot of this also is governed by how much you believe that you’re in your own way, and how much incentive there is to do something about it. Most of the times when companies fail it’s because the culture is too rigid and too self-preserving. It’s too focused on the egos and experience that are already there, so essentially they work against themselves. 

RTP: What would you like to be a key takeaway from your presentation at the Retail Innovation Conference? 

Solis: I’d like attendees to imagine that the future begins with them, the person attending my session — and also that nothing about their role or their responsibilities today limits what they can do. Innovation can come from anywhere in the organization — and it needs to. 

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#RIC19 Panels: Experts Will Tackle AI, Pop-Ups & More In Candid Conversations https://retailinnovationconference.com/blog/ric19-panels-experts-will-tackle-ai-pop-ups-more-in-candid-conversations/ Thu, 21 Mar 2019 13:12:41 +0000 https://retailinnovationconference.com/?p=6349 The Retail Innovation Conference prides itself on its ability to create an intimate environment for retail experts to gather and share insights, success stories and tips with their peers. That’s why thought-provoking panels, led by retail executives, influencers and analysts, are a mainstay of the RIC agenda. At #RIC19, an eclectic group of panelists will be on tap to dive deep into hot-button […]

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The Retail Innovation Conference prides itself on its ability to create an intimate environment for retail experts to gather and share insights, success stories and tips with their peers. That’s why thought-provoking panels, led by retail executives, influencers and analysts, are a mainstay of the RIC agenda. At #RIC19an eclectic group of panelists will be on tap to dive deep into hot-button topics that include: artificial intelligencewomen’s leadershipinfluencer marketingconsumer shopping habitsnext-gen pop-ups and more. 

Artificial Intelligence Panel: How To Build A Pragmatic AI Roadmap That Drives Commerce Results

As AI-based platforms continue to gain traction, retailers now have a major question on their hands — what steps do they have to take to use these technologies effectively for their business needs? This panel aims to provide more concrete direction about how retailers can leverage the technology on a practical level, and reveal where retailers can use it to benefit the bottom line. 

Panelists include: 

  • Garrett Eastham, Open Conjecture (Moderator)
  • Jason Stutes, BBQGuys
  • Bryon Colby, Cornerstone Brands

Women’s Leadership Panel: Creating A Supportive Business Culture

Kelly Stickel, Founder and CEO of Remodista/Women2Watch, will be moderating an RIC panel for the second time (she moderated “The Community-Commerce Connection” in 2017). This panel of female leaders, representing all facets of the retail industry (brands, VCs, tech companies) will discuss the ways businesses can develop and sustain a strong focus on female leadership and empowerment in all types of business environments. Topics will include brand development and funding; company mission and culture; employee empowerment and training; and community-building. 

Panelists include: 

  • Kelly Stickel, Remodista/Women2Watch (Moderator)
  • Amy Shecter, Glamsquad
  • Virginia Wong, L Brands
  • Monika Tockstein, Retailwinds

Influencers Panel

This panel will discuss the evolution of influencer-based social media in an age of micro-influencers, and how brands are using events to drive loyalty and engagement. As micro-influencers and events become larger (and less expensive) drivers of brand advocacy for younger consumers, particularly Gen Z, retailers must learn how to leverage this base to create content and their audience cares about. 

Panelists currently include: 

  • Lauren McGrath, ACTIVATE (Moderator)
  • Mary Orton, Trove

The Consumer Is Changing, But Perhaps Not How You Think

Kasey Lobaugh, Principal and Chief Retail Innovation Officer at Deloitte, will be joined by a retailer panel to reveal new insights on how shoppers are evolving. This panel will be the culmination of a year-long study, correcting some strongly held myths about demographics, spending and in-store shopping habits. 

Next-Gen Pop-Ups – Instagrammable Moments, AR And Shoppable Showrooms

Pop-up stores have become a staple among brands seeking to gain exposure in front of a new audience or generate brand awareness in a flash. But as shopper preferences change, retailers must keep up if they want to keep their pop-up models fresh. This panel will give insight into the strategies retailers should take to optimize pop-up shops, particularly at a time when more shoppers integrate social and mobile technologies into their buying experience. 

Panelists include: 

  • Melissa Gonzalez, The Lion’esque Group
  • Matt Alexander, Neighborhood Goods
  • Jessica Dalton, Tanger Outlets
  • Caren Sinclair-Kay, Dormify

Behind The Leaders: Women Executives Share Their Stories, Successes And Lessons Learned

A group of C-level women executives will share their personal success stories within the industry and discuss some of the key lessons they have learned throughout their careers. 

Panelists currently include: 

  • Alicia Esposito, Retail TouchPoints
  • Traci Inglis, TechStyle Fashion Group

Financial Analyst Panel: Navigating Retail Growth In An Uncertain Economy

Although retail had a bounce-back year in 2018, global trade tensions and a recent government shutdown have created uncertainty regarding the industry’s ability to sustain that growth in 2019. Glenn Taylor, Senior Editor of Retail TouchPoints, will moderate this discussion of the state of retail through the eyes of financial services and investment banking professionals. 

Inside The VC World: What Retailers Can Learn From Disruptive Brands

The VC community has become increasingly interested in retail, largely due to the success of disruptive, tech-enabled brands such as Rent the Runway. But what can more established retail businesses learn from these brands and the firms that invest in them? 

During this in-depth discussion, Rachel Bentley, Co-Founder of The Citizenry, will share the story of its rise in the retail ranks, and the influence of the VC community in its evolution. Additionally, one of the Citizenry’s investors, David Matthews of RevTech Partners, will share his perspectives on the relationship and what other brands can learn from this evolving trend in the retail world.  

Check out the #RIC19 agenda to discover more of the jam-packed sessions and keynotes throughout the event, headed by retail executives at Wayfair, Orvis, Shinola, Boscov’s, Brooks Brothers, The Vitamin Shoppe, Rebecca Minkoff, Macy’s and other brands, along with industry experts such as Brian Solis, Deb Gabor, Brian Smith and Jeff Fromm.

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