Since launching the company out of a New York City apartment in 2016, The Groomsman Suit generated $2.5 million in sales in 2018 and is projected to make more than $8 million in sales this year.
Not many new retailers can boast the same rapid results. So what’s the secret to The Groomsman Suit’s success? Authenticity, SEO and a whole lot of customer love.
Co-Founders Diana Ganz and Jeanne Foley recently sat down with Retail TouchPoints’ Debbie Hauss for a candid Q&A. They previewed their upcoming Retail Innovation Conference session and gave an inside look at the strategies they used to propel their business into success.
During the discussion, Diana and Jeanne spoke about:
- Why authenticity is key to succeeding at SEO;
- How word-of-mouth marketing became a priceless marketing tool for the brand;
- Why their most important influencers are their customers.
#RIC19 is days away! Don’t miss out on your opportunity to sit in on inspiring sessions led by executives at The Groomsman Suit, Macy’s, GameStop and more!
