The Story Behind Shinola’s Non-Traditional ‘Loyalty’ Strategy

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Since its first store opened in 2013, Shinola, a luxury goods brand that produces watches, bicycles and leather goods, has thrived on its storytelling abilities and deep connection with customers. 

But as the retail industry continues its reinvention, even the most established brands need to rethink their personalization, e-Commerce, customer loyalty and mobile strategies in order to keep up with evolving customer expectations.  

That’s why when it was time for Shinola to reshape its customer loyalty program, the retailer went right to the source – its customers – to get insights into exactly what they wanted to see in the new program. 

During a live Q&A, Glenn Taylor, Senior Editor of Retail TouchPoints, will sit down with Shannon Washburn, President of Shinola, to get a sneak peek into her upcoming Retail Innovation Conference session. Washburn will detail how the brand created a powerful non-traditional “loyalty” strategy that customers experience both online and at Shinola’s stores. It’s definitely something you don’t want to miss!  

Join us for the live discussion!
It takes place April 9 at 1:00 PM ET. Add to calendar.

Register for #RIC21

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