Have holiday on the brain? Looking at the headlines, you’re definitely not alone. Some of our fave sources are already unveiling their holiday forecasts and behavioral predictions, which means now is prime time for bringing your strategies to life.
If you want to validate your investments or even see what new ideas you still have time to implement, the Retail Strategy & Planning Series should be at the top of your resource list. Every year, Retail TouchPoints hosts a week-long webinar series featuring some of the top thought leaders in retail and tech, who offer their insights, predictions and guidance to help the retail community maximize their results.
While tapping into industry data and thought leadership may be important every year, we think it’s especially critical in 2023. After all, the industry has had to wade through a lot of waves this year: we’ve had to track inflation, the job market and overall consumer sentiment; we’ve had to see how this shifting sentiment has impacted brand loyalty and purchase patterns; and most of all, we’ve had to gauge how new marketplaces and commerce platforms (hello, TikTok Shop) have influenced consumer behaviors.
The Retail Strategy & Planning Series sessions will hit on all of this…and more. In fact, you’ll even see some awesome session replays from #RICE23 in the lineup, which will give us the unique opportunity to reflect on how much the industry has evolved in four short months! Here’s a small taste of the exclusive sessions Retail TouchPoints has lined up:
- Inside Holiday 2023: Top Trends Influencing Consumer Shopping Behaviors & Expectations
Salesforce’s holiday predictions have become the centerpiece of many merchants’ strategies and investments. That’s why the series is kicking off with a session featuring Caila Schwartz, who will revisit and provide colorful commentary on the past six months (including back-to-school) and offer numbers-based predictions on ecommerce, BOPIS, associate experience, social commerce and more.
- Navigating the Future of Retail with AI-Powered Commerce
We all know that AI powers more seamless and personalized customer experiences. It even powers internal productivity and performance! During this session, Theresa Somerville of Akeneo will share how AI, virtual reality and social commerce are reshaping consumer behaviors, especially as they browse and buy online. If this tech has been on your “wait and see” list, this session will also provide real-life examples and actionable insights to help you capitalize on their capabilities.
- The Evolution of Online Consumer Behavior: 2023 Consumer Behavior Survey Results
Executives from ChannelAdvisor will dig into new data from their survey of 6,000 active consumers across the U.S., Australia and Europe. The goal? To identify long-tail trends that have emerged and evolved since the pandemic, and determine which new channels and behaviors will influence the holiday shopping season and beyond.
- Connected Shoppers and the Retail Experience: Insights & Takeaways for 2024
Caila of Salesforce will be focusing on holiday, but this session featuring Michelle Grant will outline the insights that should drive your 2024 plans. She’ll focus on how technology is changing the commerce experience: how we research, browse, buy and truly immerse ourselves in a brand. While technology is the big theme, she’ll reveal how data is the driver of more connected, immersive experiences across all channels, especially as brands aim to reimagine their loyalty programs to be more experience-driven and customer-centric.
In addition to these new conversations and presentations, #RSP23 will replay some of our top sessions from our event, including our keynote panel featuring Whisker, Adobe and PayPal; an incredible session on how PepsiCo is integrating Web3 into its brand portfolio; and how Coach is finding meaning in the metaverse. We hope we’ll see you (virtually) at the series! You can register for one, a few or all sessions here.
