We want you to be just as excited as we are about the incredible lineup of speakers we have set to take the stage at the Retail Innovation Conference & Expo in June. First up in our speaker highlight series is the one and only, Johnny Earle, CEO of Johnny Cupcakes (and no, it’s not a bakery 😉). Celebrating 22 years as an independent retailer who tricks hangry people, Johnny Cupcakes is a Boston-based, culinary themed T-shirt brand with a frosting scented shop. Johnny is constantly thinking outside of the box to bring experiential moments to life in his stores — and that’s why he’ll be joining us in Chicago on the main stage! Johnny will share his story of:
- Taking his T-shirt brand from the trunk of his rusty car at age 19 to some of the world’s most sought-after retail locations
- How he has created a worldwide cult-like following of T-shirt collectors
- How he has built long-term brand loyalty in a competitive climate
- Ways he incorporates innovation and risk taking into his daily life
He will also give you the inside scoop on how you too can create a wave of word-of-mouth marketing, loyalty and obsession around your products, service or organization through the power of experiential branding.
Check out the video below to see a discussion between Alicia Esposito, VP of Content for Retail TouchPoints and the Retail Innovation Conference & Expo (RICE) and Johnny Earle, CEO of Johnny Cupcakes, as they chat about how his brand grew from a “joke” to a multi-million dollar, highly exclusive T-shirt brand driven by a community of worldwide collectors.