#RICE23 Sneak Peek: Johnny Earle, CEO of Johnny Cupcakes  - Retail Innovation Conference & Expo

#RICE23 Sneak Peek: Johnny Earle, CEO of Johnny Cupcakes 

We want you to be just as excited as we are about the incredible lineup of speakers we have set to take the stage at the Retail Innovation Conference & Expo in June. First up in our speaker highlight series is the one and only, Johnny Earle, CEO of Johnny Cupcakes (and no, it’s not a bakery 😉). Celebrating 22 years as an independent retailer who tricks hangry people, Johnny Cupcakes is a Boston-based, culinary themed T-shirt brand with a frosting scented shop. Johnny is constantly thinking outside of the box to bring experiential moments to life in his stores — and that’s why he’ll be joining us in Chicago on the main stage! Johnny will share his story of: 

  • Taking his T-shirt brand from the trunk of his rusty car at age 19 to some of the world’s most sought-after retail locations 
  • How he has created a worldwide cult-like following of T-shirt collectors 
  • How he has built long-term brand loyalty in a competitive climate 
  • Ways he incorporates innovation and risk taking into his daily life 

 He will also give you the inside scoop on how you too can create a wave of word-of-mouth marketing, loyalty and obsession around your products, service or organization through the power of experiential branding. 

Check out the video below to see a discussion between Alicia Esposito, VP of Content for Retail TouchPoints and the Retail Innovation Conference & Expo (RICE) and Johnny Earle, CEO of Johnny Cupcakes, as they chat about how his brand grew from a “joke” to a multi-million dollar, highly exclusive T-shirt brand driven by a community of worldwide collectors.  

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