One of the biggest retail trends that everyone is buzzing about is retail media. Retail Media Networks (RMN) are dominating the growth conversation, given the massive opportunity for retailers to maximize interactive media experiences in physical stores. Insider Intelligence, estimates that by 2024, total U.S. digital retail media ad spending will grow to $61.15 billion, making up nearly 20% of digital ad spending. And now, there are conversations about how retailers can bring the power of their media networks to physical stores: in-store retail media offers massive audiences that are an average of 70% larger than digital audiences for leading brick-and-mortar retailers, per data from Placer.ai and Comscore Media Metrix Multi-Platform.
To provide key perspectives on this retail megatrend, we’re tapping a few executives shaping commerce media platforms and offerings so the #RICE23 audience can learn how to develop a successful ad strategy that’s customer-focused and data-driven. Check out the panel session on the agenda here. For quick reference, this specific panel session is titled, “Retail Media Networks’ Evolution: Making the Most of Media Assets Across Digital and Physical Touch Points,” and will take place within IRCE under the “Evolving in the Marketplace Movement” track from 10:45am-11:30am on Thursday, June 15.
Keep reading to learn more about each of the speakers on the panel!
The moderator for this panel will be Andrew Lipsman, Principal Analyst, Retail & Ecommerce, at Insider Intelligence. His recent coverage includes grocery ecommerce, retail media networks, D2C brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day. Previously, Andrew was SVP of Marketing & Insights at comScore, covering multiple industries and overseeing the company’s global marketing insights and thought leadership initiatives.
He has specialized in several coverage areas in addition to retail, including social media, mobile, digital advertising and cross-platform marketing.
Andrew has been a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations like The New York Times, The Wall Street Journal, Advertising Age, Fortune, Reuters, Bloomberg and CNN. We’re thrilled he is joining us on the speaking faculty this year!
Joining the session as a panelist is Chad Fox, Dollar General’s Vice President and Chief Marketing Officer. He joined Dollar General in April 2019, bringing more than 20 years of retail, agency and CPG marketing experience to the company. Throughout his career, Chad has focused on building brands and developing integrated marketing campaigns that drive results. In his role at Dollar General, Chad is charged with representing the voice of the customer, stewarding an unmistakably Dollar General brand, generating demand and driving customer engagement, and leading the DG Media Network.
Chad most recently served as Vice President of Marketing at Walmart, Inc., where he held responsibilities for marketing and media activities across all merchandising categories, digital products and services, seasonal events, cross-category and multicultural. Prior to that position, he held roles within Walmart, Tyson Foods, Inc. and The Richards Group. We can’t wait to hear his expert insights on retail media!
Also joining as a panelist is Elizabeth Donovan, Global Head of Ad Revenue for Marriott International. Elizabeth leads the new revenue growth plan, marketing strategy, pricing and inventory, sales operations, new product innovation and ad tech solutions for the Marriott Media Network.
Prior to joining Marriott, Elizabeth had developed her successful multi-platform sales career at AccuWeather.
She managed client direct, agency and programmatic advertising, in addition to data monetization and location-based advertising solutions. She developed and grew new revenue streams for the Pharmaceutical/Health, CPG, Travel and Government/Political verticals. She even brought the first presidential campaign to the company, a revolutionary partnership with a focus on how weather and location can impact voter turn-out. Many experts note that “retail media” as a term should evolve to “commerce media,” given that many other brands (like Marriott) are building out their own media networks. That’s why Elizabeth’s perspectives will be incredibly valuable to the discussion.
Last but certainly not least, we have John Storms, Head of Sales & Business Development for Lowe’s One Roof Media Network, rounding out the panel. John has 20 years of omnichannel experience across retail media, digital site planning and merchandising. Before joining Lowe’s, he served as Head of Sales & Business Development for the Toys, Electronics & Entertainment categories with Roundel, Target’s retail media team.
At Roundel, John doubled programming by developing a team of account executives and building strong partnerships with a large client base, including iconic brands like Apple, Disney, LEGO, Nintendo and Microsoft. He previously held multiple roles at Target focused on the digital customer experience. John’s perspectives will be super interesting on the panel!