#RICE23 Keynote Reveal: Johnny Cupcakes  - Retail Innovation Conference & Expo

#RICE23 Keynote Reveal: Johnny Cupcakes 

We’ve got some pretty SWEET news to share (pun intended). We’re revealing our first keynote speaker for #RICE23 who is sure to heat up the main stage. Allow me to introduce Johnny Earle, CEO of Johnny Cupcakes, the world’s first T-shirt bakery! 

Let’s give you some fresh facts about Johnny Cupcakes, shall we? 

The Secret Sauce:  

It all starts with a simple recipe: mix equal parts incredible story and unbridled energy, and dashes of humor, creativity and passion; sprinkle with joyful nuttiness.  

Celebrating 22 years as an independent retailer that tricks hangry people, Johnny Cupcakes is a Boston-based, culinary themed T-shirt brand with a frosting-scented shop. (Coming from someone who has experienced his store first-hand, it truly smells delicious). Enter through a Willy Wonka-like giant secret oven, find T-shirts on display in refrigerators, and get your lunch-boxed apparel order fresh from a smoking oven! While people won’t find real food here, 100% of customers leave with an incredible experience and an awesome story to share. If you dream of inspiring cult-like brand loyalty — the kind that involves mile-long queues and even permanent tattoos — Johnny Cupcakes is for you. 

About the Baker Keynote Speaker:

Over the past two decades, Johnny Cupcakes, founded by Johnny Earle, has grown from a “joke” to a multi-million dollar, highly exclusive T-shirt brand driven by a community of worldwide collectors. Johnny will share his story of taking his T-shirt brand from the trunk of his rusty car at age 19 to some of the world’s most sought-after retail locations.  
Over the course of his career, Johnny has had some pretty wild experiences: from opening stores worldwide to building high-profile collaborations with pop-culture giants such as The Simpsons, Power Rangers, and Nickelodeon, and even seeing his legions of fans camp out for his products and get his logo tattooed on their bodies. He also has been named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and he has been featured in INC magazine, FORBES, NPR, MTV, and been included as a case study in several branding and business books. 
His experience has inspired Johnny to pay it forward, and he is now focused on helping other brands and business owners develop blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.  

The Cherry on Top: 

In this awe-inducing keynote presentation at #RICE23, Johnny will give you the inside scoop on how he has created a global community of T-shirt collectors and how he has built long-term brand loyalty in a competitive climate. At the end of it all, you’ll learn how you too can create a wave of word-of-mouth marketing, loyalty and obsession around your products, services and organization through the power of experiential branding.   

One Last Bite: 

We can’t wait for you all to meet Johnny IRL! Be sure to register now and stay tuned for something fresh (hint: not cupcakes) that will be coming out of Johnny’s signature wall ovens soon… be sure to follow us on Instagram, LinkedIn and Twitter for updates! 

Request to be invited to join us for the #RICE23 Masterclasses!

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