Social commerce isn’t slowing down anytime soon. Leading platforms such as Twitter, Meta, Pinterest and YouTube are continuing to build live shopping capabilities and enhance their social commerce strategy. Coresight Research forecasts that the U.S. live commerce market will become a $25 billion industry by 2023. Additional predictions from Accenture indicate that the broader social commerce landscape will create a $1.2 trillion opportunity for brands and retailers. But what are the keys to monetizing the evolution and acceleration of social commerce? Don’t worry, we’re bringing in the experts to best answer this question!
In two short weeks, social commerce will be a key theme throughout the session content at the Retail Innovation Conference & Expo. A variety of retail brands and analysts will be sharing their insights on how to develop a social commerce strategy built around your customer and business goals, as well as tips to be successful in the creator-driven economy. Check out some of these exciting sessions you can expect below!
Creating a Contagious Brand: How to Drive Word-of-Mouth and Influence in an Always-On World
Wednesday, May 11, 1:30pm-2:15pm CT
While the prevalence of digital has helped level the playing field for many up-and-coming brands, it also has made standing out significantly more difficult. Every day, there’s a new viral sensation, a new hot brand and a new trend to transform the industry. How can brand leaders navigate and respond effectively? During this keynote session, Jonah Berger, Marketing Professor at the Wharton School at the University of Pennsylvania, international bestselling author, and world-renowned expert on change management, influence, word of mouth, natural language processing and consumer behavior, will provide examples of the correlation between these social influences and the makings of buzzworthy brands.
Using Social Commerce to Drive Revenue
Wednesday, May 11, 2:30pm-3:00pm CT
Social media has become an integral part of the overall marketing funnel. It is a priority channel for product and brand discovery in the new era of ecommerce. During this session, hear how Jane, a destination for apparel, accessories, and home décor, has developed and scaled a social commerce strategy that includes optimizing new shoppable content and commerce features. Meagen Johnson, SVP of Marketing will also share how to effectively use live shopping and exclusive product drops.
Bringing Digital Content & Communities to Stores: 5 Fresh Ideas to Test and Scale
Wednesday, May 11, 3:30pm-4:00pm CT
How can retailers effectively bring various content streams together to elevate the power and promise of incremental commerce at the store level? It’s all about creating a brand-relevant, and engaging, interplay between branded content, influencers and social platforms where it matters most: at the point of decision in stores. Beth Warren, SVP of Marketing and Strategy at Creative Realities, will discuss how to use in-store tech to harness the power of digital communities. If you want to better understand how to amortize your branded and community content at the store level through existing tech platforms, this session will show you what’s possible, practical and powerful!
The Future of Social Commerce: Embracing Content and Community to Drive Customer Loyalty
Thursday, May 12, 10:30am-11:15am CT
Want to know more about how to leverage shoppable video, live streaming commerce and powerful monetization capabilities? Look no further! This session will offer consumer-based insights and best practices to help attendees maximize their social commerce mix. Join Deborah Weinswig, CEO and Founder at Coresight Research and Vincent Yang, Co-Founder and CEO at Firework to learn how to establish your toolkit for success, including the mix of owned, earned and paid channels. They’ll also provide insight on how to test, measure and improve your approach based on consumer behaviors and revenue results.
The State of the Creator Economy and Revamping the Influencer Marketing Model
Thursday, May 12, 2:15pm-2:45pm CT
Is short-life content, rather than evergreen campaigns, the new move for brands and influencers? As consumers continue to subscribe to brands that are authentic and trustworthy, influencers are also rethinking their presence on social media platforms. Get today’s industry intelligence and learn how brands are reimagining their relationship with influencers. During this panel session, led by Kaleigh Moore, Writer and Consultant at Lumen Ventures LLC., you’ll discover new ways to unlock ROI and long-term value through influencer partnerships and examine how to strengthen your brand personality. You won’t want to miss this dynamic panel discussion between ShopStyle Collective’s Lindsay Jerutis, Adore Me’s Ranjan Roy and Shutterfly’s Joshua Carter!
Community Commerce and the Explosion of Shoppable Content
Thursday, May 12, 2:15pm-2:45pm CT
The creator-driven economy is booming more than ever! Brands, retailers and marketplaces are continuing to build communities through meaningful content that empowers connections with consumers. Attend this session to hear how brands are leaning into “community commerce” and “discovery commerce” through various social channels, and how “everyday creators” drive brand performance through authenticity and diversity.