Retail TouchPoints has unveiled the winners of the third annual Brand Experience Awards. The winners were announced during an awards reception at the Retail Innovation Conference & Expo at McCormick Place in Chicago. This year’s awards were sponsored by WestRock and hosted at its Connected Commerce stage.
The 2022 Brand Experience Award winners are brands and retailers taking innovative approaches to all things “experience” — from marketing and service to fulfillment and store design. The final 22 winners were selected from a group of nearly 100 nominations and represent retail and direct-to-consumer (DTC) brands of all sizes and across various industry segments, from footwear to furniture, car parts and CBD products.
The Awards were created to spotlight retail businesses that are redefining the rules of interaction, engagement and loyalty. These companies have implemented new tools and strategies in one or several areas of the brand experience, raising the stakes for their competitors and the entire retail industry.
The 2022 Brand Experience Award winners are:
Customer Retention & Loyalty
Digital Innovation: Creating a Cohesive Brand Experience
Last Mile & Fulfillment Experiences
Marketing Campaigns for the Complete Shopper Journey
Marketplace Strategies & Technologies
Mobile & Social Optimization
Most Effective Pivot Strategy
Pop-Ups, Events, Partnerships & Other Brand Activations
Store Design & Experiential Retail
The Convergence of Content & Commerce
This year’s winners join an impressive roster of brands recognized in the past that include Allbirds, Brooklinen, Cuisinart, e.l.f. Cosmetics, Harry Rosen, Verizon, The Vitamin Shoppe and more.
“Over the past year, we’ve seen the dynamics of shopper loyalty change, which means brands and retailers have had to be more creative in their approaches to customer experience,” said Alicia Esposito, Vice President of Content for Retail TouchPoints and the Retail Innovation Conference & Expo. “Our 2022 award winners represent a rich assortment of brands that took extremely innovative approaches to building customer trust, driving engagement across all channels and fulfilling their unique brand promises.”
In addition to being presented with the award live at the Retail Innovation Conference & Expo in Chicago, winners are being spotlighted in an awards report that will be featured on the Retail TouchPoints and Retail Innovation Conference & Expo sites. Social posts will feature the winners via LinkedIn, Twitter and other social media channels. Access the final winners report here.
