The ecommerce world is spinning so fast, it’s sometimes hard to keep pace. (Yes, even for us ecommerce nerds.) So, when we decided to bring back IRCE, we knew we had to add some fresh features to the agenda to keep your digitally savvy minds moving!
We know you live, eat, sleep and breathe ecommerce and are always looking for fresh ways to generate leads, drive website traffic and build your brand online. But we also know many of you are eager to capitalize on the evolution and acceleration of the direct-to-consumer (DTC) movement. That’s why we’ve created…drumroll please…
The DTC Innovation Forum! Our goal is to showcase the unique trends, challenges and goals of DTC-focused brands, but also create a forum for others in the retail world to learn about the booming DTC space. Traditional CPG brands are shifting more towards DTC, (we’re looking at you, Pepsi), while DTC players are making moves and scaling offline! (oh, hey, All Birds, Bonobos, Fenty, etc.) With the DTC Innovation Forum, we’re breaking down the hottest topics for you and bringing in the most experienced leaders in the industry to help.
Spotlighting Our DTC Leader
To add a new feature into an already amazing, well-known event, we wanted to bring in the best of the best in the industry to lead it, which is why Rose Hamilton, CEO of Compass Rose Ventures LLC., will be chairing this fantastic new forum. As a digital and marketing executive and strategic advisor, Rose has over twenty years’ experience growing businesses and architecting omnichannel brands. Not to mention, she has built digital teams for both start-ups and Fortune 500 brands.
Let’s dig a little deeper, shall we?
Rose led strategy and managed teams in several direct-to-consumer businesses throughout her career. She served as Chief Digital and Direct to Consumer Officer for Nutrafol, and Chief Digital and Ecommerce Officer at The Vitamin Shoppe, where she was responsible for leading the digital customer experience, loyalty, omnichannel customer acquisition/retention and operating the direct-to-consumer business and call center.
And that’s not all…
Additionally, Rose was responsible for designing the omnichannel roadmap to leverage technology, educational content and customer data to reinvent the customer journey across all channels and touch points. Rose joined the Vitamin Shoppe from Pet360, Inc., a subsidiary of PetSmart, where she served as Executive Vice President, Chief Marketing Officer and General Manager. During her time as CMO, she reinvented an ecommerce brand into a fully integrated digital commerce, community and media lifestyle experience. The business grew rapidly, doubling in size before its acquisition by PetSmart. Prior to her time at Pet360, Inc., Rose served as Vice President of Ecommerce for Ann Taylor and LOFT. Earlier in her career, she led marketing, merchandising and loyalty programs for a variety of leading retailers and financial services organizations, including Chico’s FAS, Best Buy, Wilsons Leather and US Bank.
…So, as you can see, how could we NOT ask Rose to chair our DTC Innovation Forum?
We’re ecstatic to have Rose as the chair and we cannot wait for you to see the other speakers we will be adding to the stellar lineup! Now, onto the topics…
Hot Topics Alert!
Interested in understanding how to master your offline presence? Trying to create a more cohesive brand experience across all channels to better understand, and serve, your target market? We’ve rounded up a combination of thought-provoking educational sessions and group discussions to provide you with the insights you need to develop your own customized plan for the future. Yes, we said “future,” because success doesn’t happen overnight, but we hope you’ll take away a few key learnings that you can apply when you back in the “office,” or the “metaverse,” wherever you find yourself nowadays.
Session topics you can expect, include:
- The Next Era of DTC: Maximizing Growth in an Omnichannel Era
- What’s Hot in DTC? VC Investors Weigh In
- Creating a ‘Retention-Ready’ Acquisition Plan: Lessons from Booming DTC Categories
- DTC vs. Marketplaces: How Next-Gen Fulfillment Helps Brands Win
- From URL to IRL: Key Considerations for Scaling Offline
Convinced Yet?
We’re working on bringing in an incredible mix of brands for the DTC Innovation Forum, as well as all of IRCE. Have all the intel you need and ready to join us in Chicago? You can register today! Be sure to stay up to date on this exclusive, one-day event at IRCE.
Your road to DTC innovation awaits…
