If you watched the Super Bowl this past weekend, you know that a lot of money is going into the streaming wars. You could probably even tell by looking at your smart TV home screen — or your credit card bill. In fact, a recent Finance Buzz survey of 1,000 U.S. adults found that:
- 24% of households pay for at least three additional streaming services than they did a year ago — and another 21% now pay for two more streaming services.
- 1 in 4 spend more than $75 per month on streaming subscriptions.
With more household time and budget going into the streaming market, providers are looking to cash in by developing new revenue streams via advertising and, in some cases, shoppable content experiences. NBCUniversal, for example, has invested heavily in the future of content experience and is largely embracing the new age of “media convergence,” which brings content, commerce and even community together.
At its recent One23 developer conference in New York, the company emphasized the marketing mindset shift from “or” to “and,” which means that advertiser, agency and technology partners can leverage the power of scale, automation, streaming and robust advertising offerings. During the event, there were even some awesome commerce-focused announcements, including new details on the Retail Media Extension Network, Must Shop TV, and a new partnership with Daily Mail.
Evan Moore, the company’s SVP of Commerce Partnerships for NBCUniversal, will provide a glimpse into how he and his team are embracing the new era of media convergence to activate commerce during the Retail Innovation Conference & Expo.
As part of our Connecting Content, Community & Commerce track in the Retail Innovation Summit micro-conference, Evan will discuss the rise of shoppable entertainment and how he and his team are finding ways for us (the viewers) to discover products and brands while binge-watching our favorite shows! He’ll dig into ways brands and retailers can embrace this new era by offering insights on:
- How the entertainment industry is creating a path for seamless payments
- Ways to unlock personalization through contextual experiences and media moments
- Best practices for capturing coveted first-party data
Evan is the perfect exec to speak on this topic. Beyond his spot-on title at NBCUniversal, he has a rich history in product management, working for brands like Beautycounter, Ticketmaster and goop. With more than 10 years as a product leader under his belt, he has helped start-ups, innovative mid-sized companies, and Fortune 500 brands alike create innovative customer experiences, best-in-class ecommerce platforms and top-tier media properties. In his role at NBCUniversal, he’s bringing a team of technologists, marketers, strategists and content creators together around one mission: to bring the dream of shoppable content to social, web, and video platforms.
If you want to learn what new moves from NBCUniversal and other media innovators mean for your brand, be sure to check out this session! All-Access Pass holders will get access to this and 50+ more sessions that cover this exciting new era of connected commerce. Want to show your team some love? Get them tickets to one of the top retail events of the year! We have a special Valentine’s Day deal, exclusively for teams of three or more people. Get all the details here.
