Mattel Exec Joins the D2: Retail Edition Agenda - Retail Innovation Conference & Expo

Mattel Exec Joins the D2: Retail Edition Agenda

If your brand wants to reach Gen Alpha, you better not sleep on gaming! This consumer demographic, born between 2010 and 2024, doesn’t just see gaming as a way to relax and disconnect. No, it’s also a form of self-expression. In fact, Gen Alphas are 2x as likely to see it as a vehicle for self-expression than Gen Zs, according to Razorfish data.  
Need more proof? Just venture over to Minecraft, Roblox or Fortnite. These platforms create a dynamic environment where young people can play, communicate and dress their digital avatars, representing how they want the world to see them. It’s a beautifully powerful value proposition, especially as we consider research indicating that increased social media usage has created lonelier and more socially isolated young people.  

If you want to explore how your brand can embrace gaming communities and platforms to better resonate with young consumers, well, D2: Retail Edition is for you! Last year, this co-located summit produced by our friends at Decentralization Deciphered (D2 for short) got incredible marks for its exploration of emerging tech — and for debunking common tropes about the metaverse being dead.  
And this year, D2: Retail Edition has a killer keynote featuring Jordan Walbesser of Mattel. Now, Jordan’s technical title is Director of Legal & Business Affairs, but he has played a central role in driving Mattel’s emerging tech initiatives via Web3 and gaming.  
His session title, Gaming & Retail: Introducing Brands to New Audiences, is self-explanatory. However, he’ll also share some thought-provoking insights on how gaming strategies can do far more than build fandom…they also can help you capture first-party data at scale. Jordan will also explore the intersection of culture, gaming and retail, helping attendees learn:  

  • The potential of gaming as a marketing channel for reaching new audiences and generating first-party data;  
  • Successful brand partnerships and the key tactics used for creating immersive experiences that resonate with gaming audiences; and 
  • How to develop actionable strategies for incorporating gaming elements into retail campaigns.  

Attendees with an All-Access Pass or a Conference Track Pass will get instant access to D2: Retail Edition, taking place on Wednesday, June 5, 2024. Register now and be on the lookout for more updates from the D2 team. Their past agendas have featured executives from Claire’s, Coach and so many other incredible brands, so you are in for a real treat. This year, the agenda will hit on new Web3 case studies, the evolution of customer loyalty and how VR and immersive tech will drive experience innovation. 
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