goodMRKT Creates Purpose-Driven Activation for Retail Innovation Conference & Expo - Retail Innovation Conference & Expo

goodMRKT Creates Purpose-Driven Activation for Retail Innovation Conference & Expo

goodMRKT, an innovative retail concept dedicated to doing good, has been invited to showcase the impact of products with a purpose through a limited-run activation during the Retail Innovation Conference & Expo (RICE) at McCormick Place in Chicago, Illinois. The first of its kind for RICE, the show floor activation will feature a curated selection of goodMRKT’s products to highlight the positive impacts of purpose-driven brands in the retail industry.

The goodMRKT activation will have items for sale from socially conscious brands Sackcloth & Ashes, Ranger Station, Bella Tunno, and ABLE, alongside numerous others who all share the common goal of creating goods that do good. Through a variety of purpose-driven programs such as 1-to-1 product givebacks, meal donations, or providing economic opportunities to vulnerable populations, each brand at goodMRKT is dedicated to doing good, and every product is the chance to make a difference.

“Our mission is to bring together a community of people focused on driving positive impact and highlight the idea that the product on the shelf is only half the story. There are so many incredible stories generated through the goodMRKT community, and we can’t wait to bring those stories to RICE,” says Harry Cunningham, Co-Founder and Chief Brand Officer at goodMRKT and Vera Bradley VP of Retail Brand Experience. Cunningham will be speaking alongside Vera Bradley CEO, Rob Wallstrom, and Sackcloth & Ashes Founder and CEO, Bob Dalton, during RICE’s “Activating In-Store Communities with Events, Experiences and Inclusion” session at 10:30 am on May 11th.

“When we started planning for the Retail Innovation Conference & Expo, we knew that we wanted to create a meaningful and community-driven experience,” said Adam O’Brien, show director for the event. “We have seen retailers prioritize connection and charitable giving, especially in their stores, and we wanted to bring that magic to our show floor. We know that people want a reason to come to in-person events and that big reason is to connect in a significant way. We couldn’t think of a better brand to partner with than goodMRKT to fulfill this goal.”

In addition to the “good” generated by shopping goodMRKT, the brand has partnered with ShoppingGives, the leading social impact commerce platform, to run a 1% giveback program throughout the activation to benefit PAVE GLOBAL, an organization that enables young talent to build successful careers in all aspects of the retail industry. ShoppingGives will be officially launching its new Shopify POS round-up capability with goodMRKT at RICE, enabling customers to join in giving back. Additionally, ShoppingGives will be matching all donations generated through the activation.

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