Experiential Expo Hall at #RICE23: Explore the Latest in Connected Commerce  - Retail Innovation Conference & Expo

Experiential Expo Hall at #RICE23: Explore the Latest in Connected Commerce 

We know how overwhelming rows and rows of exhibit booths can be. That’s why at the Retail Innovation Conference & Expo, we’re focused on bringing you the latest and greatest tech and innovative design concepts through experiential activations. The Expo Hall has been strategically designed to create a tailored experience for you and your unique priorities.  

The IRCE expo will focus on new technologies and strategies to optimize digital marketing, ecommerce and delivery experiences, while the Design:Retail expo will allow you to explore the latest approaches for in-store experience, design and visual merchandising. We encourage everyone to engage and interact with the 300+ exhibitors — from the big players to innovative startups — that are powering what’s next in connected commerce. You can put the ideas you hear during sessions into action by chatting with exhibitors and finding out how new innovations can fuel success for your brand. (Note: The Expo Hall opens on Wednesday, June 14 at 9:00am and closes on Thursday, June 15th at 3:00pm local time.) 

Check out a few of the exciting activations and community-driven spaces we have planned for you to experience in the Expo Hall this year!  

Johnny Cupcakes T-Shirt Bakery: Powered by Shopify 

Venture into the whimsical world of Johnny Cupcakes! After Johnny Earle’s keynote at the Retail Innovation Conference & Expo, he’ll be serving customers at his exclusive pop-up experience on the show floor. Powered in partnership with Shopify, this mobile store concept will bring the best of Johnny Cupcakes’ “fakery” to life and give attendees the chance to shop the brand’s deliciously clever collections of t-shirts, stickers and greeting cards. But that’s not all: attendees will also be able to get their hands on exclusive drops and one-of-a-kind products, which are central to the Johnny Cupcakes brand. An experience you certainly will not want to miss!  

The NEXT Stage  

Strategically situated in a distinct area of the Expo Hall, our two NEXT Stage rooms will help you discover cutting-edge concepts delivered by industry experts and tech players. Each session is 30 minutes, covering topics such as: generative AI, voice commerce, in-store digital engagement, fulfillment excellence, open banking, multi-channel marketing and more! View the current schedule here and be sure to use filter by “Expo Hall Session.”  

The CPG Connect Stage and CPG Clubhouse 

Given the specific challenges and opportunities for CPG brands, we created a separate space for the CPG community to connect and collaborate. Led by Kristen LaFrance, Merchant Engagement Strategist at Recharge, the CPG Stage sessions will let you hear from brands like General Mills, Monster Energy, Ritual, Once Upon a Farm, The Bouqs and more. Executives will share how they are building their omnichannel strategies and setting a foundation for customer loyalty by investing in subscriptions, purpose-driven KPIs and more. You can then meet with each of the brand speakers in the CPG Clubhouse for more 1:1 networking!    

The Social Commerce Showcase 

Powered and sponsored by iAdvize, this immersive experience will illustrate the true power of social commerce. See how brands are embracing shoppable content, one-to-one video chat, powerful advertising and other capabilities. Chat with experts to learn how you can turn social curation and inspiration into tangible action! 

PAVE Global: Student Design Challenge 

Presented by PAVE Global, goodMRKT and Vertical Ledge, the student design challenge is open to students who are interested in design and marketing, and who are willing to research and analyze different visual merchandising practices that focus on pop-up spaces.  

The best design will be chosen, and the sponsor, Vertical Ledge, will work directly with the student(s) in a mentoring role to translate their intentions into a prototype. These prototypes will be displayed prominently in the PAVE Global booth at the Retail Innovation Conference & Expo! 

Additionally, the winning student(s) will also receive an invitation to attend RICE (flight, hotel, and per diem covered) where they will be recognized for their achievement at the PAVE Bash, get to participate in exciting educational sessions, make new professional connections, and see their design brought to life. 

VM Versatility: Immersive Digital Path to Purchase 

Store design and visual merchandising teams have the unique opportunity to elevate digital content and storytelling in physical experiences. See the power of this convergence firsthand by experiencing a series of modular vignettes, powered by CS Hudson and Glass Media, that walk you through a highly immersive, customizable, digitally enabled experience. 

• Vignette 1: Engage – The Disruptive Storefront: See through the new store window and discover how merchants can combine digital and tactile elements to tell compelling brand stories. Powered by…. Aeropostale 

• Vignette 2: Convert – The Immersive Endless Aisle: Interact with a new-age mannequin that showcases an endless aisle of product SKUs so brands can maximize engagement and drive omnichannel sales. Powered by F21 

• Vignette 3: Retain – Bespoke Customization & Curation: Experience dynamic merchandising and curation that can bring product personalization to the next level. Powered by Tailored Brands 

Updates are continuously being made to the agenda but see what’s in store for the Retail Innovation Conference & Expo and register while the Early Bird rate is still available!    

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