Delivering On The Virtual Promise: Experiential Initiatives For A Digital World

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A year ago, retailers selling items like furniture and formal wear were hesitant to place all their bets on the online experience. Both product categories are extremely personal and their buying cycles can be longer and require more thoughtful research and consideration.  

But fast-forward to COVID-19, and they literally had no choice.   

This will be a big theme during the Experiential Initiatives track at the 2020 Retail Innovation Conference, taking place virtually October 13-14. To compete, survive and thrive, forward-thinking retailers are pivoting to redefine their shopping experiences. Sessions in the track will showcase topics like the new service economy, the post-COVID-19 pop-up revolution, new innovations in personalization, location-based marketing and so much more. 

For those looking to up their virtual showroom game, look no further. During a session featuring execs from Burrow and The Groomsman Suit, you’ll learn how the brands have created virtual showrooms and consultation services that engage customers and boost sales. Learn how to:   

  • Quickly launch a virtual showroom;   
  • Train store employees to become virtual consultants;   
  • Scale virtual offerings to convert sales from in-store to online; and   
  • Use customer data effectively to drive new strategies.   
Featured Speakers:
Diana Ganz

Diana Ganz
Co-Founder
The Groomsman Suit

Jeanne Foley

Jeanne Foley
Co-Founder
The Groomsman Suit

Stephen Kuhl

Stephen Kuhl
Co-Founder & CEO
Burrow

Want to attend this session and more can’t-miss lessons in the Experiential Initiatives track? Get your early bird ticket to #RIC20 now and knock $100 off your ticket! Plus, you’ll get a $95 rollover credit you can use toward registration for our 20201 event.

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