Are Pop-Ups Poised For Another Revolution?

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Jason McNary is no stranger to pop-ups. As the CEO of UNOde50, he has helped the jewelry brand bolster its global pop-up strategy, creating highly tailored experiences for different markets.

Now, coronavirus has led to a digital surge, forcing brands and retailers to reconsider the future of brick-and-mortar. While we’ve seen many companies shutter stores and refine their store formats, but McNary believes that we’ll see another pop-up revolution in which brands will embrace innovative tech to support contactless payment and digital-to-store integration.

And in these uncertain times, many retail brands will opt for the shorter-term, less expensive pop-up way to introduce a product or brand to markets.

During his session in the Experiential Initiatives track, McNary will provide his thoughts on the future of pop-ups and will share practical advice to help executives update their pop-up plans. Attendees will learn how to:

  • Win over Millennials and other next-gen consumers through pop-up shops; 
  • Use pop-ups as a place to make mistakes, learn, evolve and test; 
  • Negotiate pop-up rental cost with landlords; 
  • Engage pop-ups as an omnichannel experience; and 
  • Generate engagement with target customers through experience marketing. 

While you can grab a free Standard Keynote Pass to watch our main sessions, this awesome session is only available to two–day All-Access Pass holders. Register now to gain access to 50+ sessions and get a $195 rollover toward our in-person event in 2021. 

Request An Invitation

We’re designing this event to emphasize one-to-one networking and matchmaking, as well as highly tailored, action-oriented content. Our goal is to create a collaborative, candid environment for executive leaders to connect, share stories and develop plans that they can apply as soon as they get back to the office.

Want to get your official invite? Just share a few quick details about yourself and we’ll be in touch 

 
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