Are Pop-Ups Poised For Another Revolution? - Retail Innovation Conference & Expo

Are Pop-Ups Poised For Another Revolution?

Share on twitter
Share on linkedin
Share on facebook
Share on reddit

Jason McNary is no stranger to pop-ups. As the CEO of UNOde50, he has helped the jewelry brand bolster its global pop-up strategy, creating highly tailored experiences for different markets.

Now, coronavirus has led to a digital surge, forcing brands and retailers to reconsider the future of brick-and-mortar. While we’ve seen many companies shutter stores and refine their store formats, but McNary believes that we’ll see another pop-up revolution in which brands will embrace innovative tech to support contactless payment and digital-to-store integration.

And in these uncertain times, many retail brands will opt for the shorter-term, less expensive pop-up way to introduce a product or brand to markets.

During his session in the Experiential Initiatives track, McNary will provide his thoughts on the future of pop-ups and will share practical advice to help executives update their pop-up plans. Attendees will learn how to:

  • Win over Millennials and other next-gen consumers through pop-up shops; 
  • Use pop-ups as a place to make mistakes, learn, evolve and test; 
  • Negotiate pop-up rental cost with landlords; 
  • Engage pop-ups as an omnichannel experience; and 
  • Generate engagement with target customers through experience marketing. 

While you can grab a free Standard Keynote Pass to watch our main sessions, this awesome session is only available to two–day All-Access Pass holders. Register now to gain access to 50+ sessions and get a $195 rollover toward our in-person event in 2021. 

Sign Up For UPdates

Be the first to know when registration launches or promotions roll out!

Ready to register?

Click below to visit our registration page for more information.

Connect

Questions? Contact us via email 
or call 1.888.603.3626

© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use

Sign up for updates

Be the first to know of the event updates and promotions!