This past June, Retail TouchPoints and Design:Retail unveiled the 2023 winners of the annual 40 Under 40 Awards, which represented a dynamic and diverse class of executives who have contributed to industry progress.
The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX strategy, ecommerce and retail operations. This year’s slate of winners also featured a variety of heritage brands as well as emerging brands. To spotlight one of the emerging brands, we’re highlighting award winner, Marissa Kinsey, Vice President of Trade Marketing at BeatBox Beverages.
Let’s learn a little more about Marissa and her impressive work to date!
As the Vice President of Trade Marketing at BeatBox Beverages, Marissa has spurred 131% volume growth and a 54% increase in points of distribution for a current total of over 45,000 retail accounts. Her marketing efforts have landed BeatBox as the number-two ready-to-drink (RTD) cocktail in total multi-unit outlets and convenience. She leads year-long, seasonal and custom retail account campaigns with successes such as: Beat Boring Summer, Pass the Punch, and BeatBox and Bubbles. She oversees the design, ordering and execution of all point-of-sale materials as well as digital and ecommerce mail-in-rebates and instant redeem coupons.
Marissa also creates all out-of-home (OOH) advertising campaigns including print materials, billboards, truck wraps, video boards, and more. She generates and executes all public relations, including press releases and collaborative retail partnerships. She works not only with the retail trade channel but triangulates the full customer journey by combining social media, field marketing, and retail activation.
She is deservedly recognized internally and externally for her outstanding partnership, creativity, innovation and leadership, and we’re excited to spotlight her fantastic work ethic! Not only is Marissa part of our 40 under 40 class of 2023 award winners, but she was also awarded the 2023 BeatBox Employee of the Year and we can clearly see why!
Congratulations again to Marissa! To continue reading about impressive stories like Marissa’s, check out the full list of executives in the 40 under 40 class of 2023 and stay tuned for the full report, coming soon.
