Adam Blair

Author Archives

  • #RIC18: Complete Event Coverage

    The 2018 Retail Innovation Conference featured more than 50 retailers and industry experts sharing their insights on hot topics including personalization, AI/machine learning applications, influencer marketing, innovative payment options, and making the leap from online to brick-and-mortar. Executives from Walmart, 1-800-Flowers, TechStyle Fashion Group, Carhartt, zulily, Adore Me, Sugarfina and 99 Cents Only Stores shared […]

  • Agenda Update: RIC18 Features 6 Focused Retail Tracks

    To help attendees get the most out of the educational agenda at the 2018 Retail Innovation Conference (RIC), sessions have been divided into six retail-focused tracks. Breakout sessions on Monday, May 1 and Tuesday, May 2 will feature presentations aligned with the following topic areas: Digital Strategies; Marketing/Customer Engagement; Retail Innovations; Customer Experience; Omnichannel Commerce; […]

  • TUMI’s Charlie Cole: Last-Click Attribution Just Isn’t Enough

    Charlie Cole, Chief Digital Officer of TUMI, doesn’t mince words about the limitations of last-click marketing attribution: “If you’re managing your marketing spend on a last-click basis, I hope you work in luggage, because I want to compete against you,” he said during his lively presentation at the 2017 Retail Innovation Conference. “It’s just not […]