Adam Blair, Author at Retail Innovation Conference & Expo

Q&A: #RIC19 Keynoter Brian Solis On Engaging With ‘Gen C’

While being a member of a generational group like the Baby Boomers or Generations X, Y and Z is defined by when you were born, being a member of ‘Generation C’ is dependent on one simple factor: your use of a smartphone. The “C” in Generation C stands for “Connected,” and in today’s world, you’d […]

#RIC18: Complete Event Coverage

The 2018 Retail Innovation Conference featured more than 50 retailers and industry experts sharing their insights on hot topics including personalization, AI/machine learning applications, influencer marketing, innovative payment options, and making the leap from online to brick-and-mortar. Executives from Walmart, 1-800-Flowers, TechStyle Fashion Group, Carhartt, zulily, Adore Me, Sugarfina and 99 Cents Only Stores shared […]

Agenda Update: RIC18 Features 6 Focused Retail Tracks

To help attendees get the most out of the educational agenda at the 2018 Retail Innovation Conference (RIC), sessions have been divided into six retail-focused tracks. Breakout sessions on Monday, May 1 and Tuesday, May 2 will feature presentations aligned with the following topic areas: Digital Strategies; Marketing/Customer Engagement; Retail Innovations; Customer Experience; Omnichannel Commerce; […]

TUMI’s Charlie Cole: Last-Click Attribution Just Isn’t Enough

Charlie Cole, Chief Digital Officer of TUMI, doesn’t mince words about the limitations of last-click marketing attribution: “If you’re managing your marketing spend on a last-click basis, I hope you work in luggage, because I want to compete against you,” he said during his lively presentation at the 2017 Retail Innovation Conference. “It’s just not […]

Post-Merger Culture Clashes Can Imperil Innovation

The very nature of a successful startup is that it offers something different from the status quo. That difference can be in the products it makes, the technology it uses — even the way it advertises and sells a boring commodity item. The cheeky advertising campaigns used to promote Dollar Shave Club was a big […]

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