The rapid evolution and expansion of the marketplace space has created more opportunities than ever for brands to acquire, retain and scale their customer base. But how can brands determine which platforms are the best fit for their business and how much time (and budget) to allocate towards these platforms?
During this session, you’ll learn how to develop a diverse marketplace strategy that best reflects your brand, product mix, target customer base and your growth objectives. Join us to:
• Hear different approaches to establishing a successful marketplace strategy, including optimizing product data and mix;
• Better understand and prepare for challenges or gaps in specific marketplace platforms; and
• Learn best practices in managing the entire purchase journey from beginning to end.
