Using TikTok To Connect With Gen Z & Millennial Shoppers

October 13
11:45 am – 12:15 pm ET
Krysta Lewis
Krysta Lewis
Aisling Organics

In Q1 2020, TikTok was downloaded 315 million times. As many as 40% of TikTok users are between the ages of 16 and 24 and spend an average of one hour a day on the app. To reach these consumers who are spending much more time at home, retailers must get creative with innovative social platforms like TikTok. In this session, learn how Aisling Organics amassed 1M+ views and 112,000 likes on TikTok via visually arresting posts – one popular post featured makeup being crushed. The brand is now dedicating approximately 60% of its advertising budget to TikTok and Snapchat.  

Find out how retail brands like Aisling Organics can: 

  • Get started on TikTok; 
  • Build a content strategy to engage younger demographics and acquire new customers via TikTok; 
  • Uncover the benefits of TikTok vs. other platforms. 

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