Using Social Commerce to Drive Revenue - Retail Innovation Conference & Expo

Using Social Commerce to Drive Revenue

May 11
2:30 pm – 3:00 pm CT
Meagen Johnson
Meagan Johnson



Social media has become an integral part of the overall marketing funnel. It is a priority channel for product and brand discovery in the new era of ecommerce. During this session, hear how Jane, a destination for apparel, accessories, and home décor, has developed and scaled a social commerce strategy that includes:

  • Optimizing new shoppable content and commerce features;
  • Building out and executing a robust creator/influencer marketing strategy; and
  • Effectively using live shopping and exclusive product drops.

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