Social media has become an integral part of the overall marketing funnel. It is a priority channel for product and brand discovery in the new era of ecommerce. During this session, hear how Jane, a destination for apparel, accessories, and home décor, has developed and scaled a social commerce strategy that includes:
- Optimizing new shoppable content and commerce features;
- Building out and executing a robust creator/influencer marketing strategy; and
- Effectively using live shopping and exclusive product drops.