When it comes to online shopping, competition and customer expectations have never been higher. In this day and age, the best way for brands to earn — and maintain — customers is to build personalized experiences on owned channels. Dana Rebecca Designs has done just that, successfully leveraging owned marketing channels to own relationships with their customers, generate loyalty and improve acquisition. In this session, Dana Rebecca Design’s VP of Strategy Blair Peterson will be joined by Klaviyo’s Customer Advocacy Manager Tim Jahn to share;
- How to understand your audience and how to best connect with them at the right time and the right place; and
- The importance of using personalized flows to reach the right customer segment and how to leverage analytics to understand which flows are generating revenue; and
- Ways their strategy has helped them create exceptional customer experiences and reach customers on the edge of converting.