As more DTC brands scale offline and traditional brands scale online, marketplaces can be a good avenue for brands to reach new consumers and enhance brand awareness. Neighborhood Goods has been reinventing the department store and constantly taps into new product segments to give up-and-coming brands greater visibility. Hear from Co-Founder and CEO, Matt Alexander as he discusses how Neighborhood Goods has defined a curation strategy that is seamless offline and online for brands. He’ll also provide greater insight into:
- Best practices for developing design-driven experiences and curated collections in a more organized format;
- Tips for crafting marketing campaigns and experiences that inspire additional sharing and interaction; and
- How to measure and improve campaign performance to reach key marketing goals.