Unlocking the Senses: Personalized Color Experiences - Retail Innovation Conference & Expo

Unlocking the Senses: Personalized Color Experiences

May 10
5:00 pm – 5:50 pm CT
Ari Peralta
Ari Peralta
Mycoocoon
Profile

Profile

Profile

What is color? How can color be used as a sensory anchor in retail design? Is there a way to personalize color experiences?
Unlock new knowledge about the senses and design tech, as multi award-winning sensory designer and neuroscientist, Ari Peralta, shares more about recent discoveries and applications showcasing the power of personalized color in retail design. Learn ways his team at mycoocoon, have leveraged color as data, to help brands like L’Oréal and Bloomingdales elevate customers moods, co-creating meaningful experiences that build upon customers pre-existing color memories. During this workshop, mycoocoon will provide a deep dive into new personalization strategies and cross-selling best practices for using color more effectively to optimize customer emotional connection. Workshop participants will learn:
  • Ways to anchor shopper sensory experiences and map key customer touch points using color software;
  • How to effectively collect sensory data to support personalization goals; and
  • The benefits of a customer color profile to integrate consumer insights and create a more unified picture of customer behaviors, needs and sensory preferences.

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