New privacy regulations and changes in the advertising landscape have created new urgency around data collection. Rather than relying on third-party cookies, brands and retailers are tasked with creating meaningful and mutually beneficial strategies and experiences that encourage consumers to openly share their data, preferences, and behaviors. During this workshop, FitForCommerce will provide a deep dive into new personalization requirements and offer best practices for using data more effectively to optimize customer experiences. Workshop participants will learn:
- Ways to monitor shopper behaviors and map key customer journeys;
- How to effectively collect zero- and first-party data to support personalization goals;
- The benefits of a customer data platform (CDP) to integrate consumer insights and create a more unified picture of customer behaviors, needs, and expectations.