Retail and experiential design expert, Melissa Gonzalez, will kick off day one of Design:Retail to introduce the top trends that are driving the future of store design and experience strategy. From emerging technology to new formats and fixture trends, to building immersive brand communities, she’ll uncover the most critical topic areas in retail to guide you through the rest of the session content. Key trends she will explore include:
- The evolution of “experiential design”;
- The power of color immersion and other design trends;
- The role of technology in an increasingly “phygital world”; and
- The ever-presence of community activation.
