The Post-COVID-19 Pop-Up Revolution

October 13
3:00 pm – 3:30 pm ET
Jason McNary
Jason McNary

Pop-ups were surging in popularity pre-coronavirus and are expected to resurge in new ways as the economy reopens. New pop-ups will likely be more hands-off, featuring digital technology. And in these uncertain times, many retail brands will opt for the shorter-term, less expensive pop-up way to introduce a product or brand.

Attend this session to learn how to: 

  • Win over Millennials and other next-gen consumers through pop-up shops; 
  • Use pop-ups as a place to make mistakes, learn, evolve and test; 
  • Negotiate pop-up rental cost with landlords; 
  • Engage pop-ups as an omnichannel experience; and 
  • Generate engagement with target customers through experience marketing. 

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