Revving the CPG Growth Engine with DTC and Omnichannel Strategies - Retail Innovation Conference & Expo

Revving the CPG Growth Engine with DTC and Omnichannel Strategies

May 12
1:30 pm – 2:00 pm CT
John Sheldon
Kristen LaFrance
Kristen LaFrance


SmileDirectClub, the next generation oral care leader with the first medtech platform for teeth straightening, has redefined oral care with a comprehensive product offering and the only end-to-end solution for the smile. The influx of innovation in this space has awoken sleeping giants and category incumbents. Join SmileDirectClub CMO John Sheldon to learn how the company leverages learnings from its DTC roots and growing omnichannel strategies to increase access to care and create affordable solutions, making it easier than ever get a smile that you love. Topics include:

  • DTC ecommerce strategy and omnichannel evolution;
  • How product extensions can increase awareness and customer loyalty;
  • The impact of a strong portfolio and innovation strategy; and
  • The role physical retail environments play.

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