The Convergence of Retail and Hospitality: Redefining Commerce Through Community - Retail Innovation Conference & Expo

The Convergence of Retail and Hospitality: Redefining Commerce Through Community

May 11
3:30 pm – 4:00 pm CT
Michelle Collins
A Non-Agency
Joel Contor
Joel Contor
Kimpton Gray Hotel Chicago
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Retailers opening hotels. Brands opening cafes. It seems like more businesses are looking to adjacent industries, like restaurants and hospitality, to uncover new ways to improve customer experiences. And some concepts, like the Brand Closet Showroom Social from A Non-Agency, brings everything together into an immersive, community-driven experience. During this session, get an inside look into how this idea is redefining the way brands and consumers connect. Attend to learn:

  • The strategy behind Brand Closet Showroom Social and how it brings the best of retail and hospitality together;
  • How spaces are designed to optimize organic engagement and product discovery; and
  • Why digital marketing and engagement powers the word-of-mouth required to create an exclusive, coveted experience.

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