Like any new tech, BNPL is facing its fair share of growing pains and ongoing criticisms in the media. In addition to consumer hesitancy, players are trying to disrupt at the regulatory level, as well as within the fintech and retail markets. Brands and retailers that plan to invest in BNPL must also be in-tune with these issues and develop a proactive action plan. During this session, we’ll spotlight the key issues influencing BNPL penetration, the negative narratives in the media, and what executives can do to take control of their investments through improved customer communication and other measures.
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