Revolutionizing Consumer Choice in the Shopping Journey - Retail Innovation Conference & Expo

Revolutionizing Consumer Choice in the Shopping Journey

May 12
10:30 am – 11:15 am CT
Nicole Silberstein (moderator)
Retail TouchPoints
Martha Welsh
Martha Welsh
Google
Alicia Waters
Alicia Waters
Crate & Barrel
Profile

There’s been a decade’s worth of ecommerce growth just in the past few years. As a result, shoppers are finding inspiration in new ways and their shopping journeys are becoming much more fluid. Join Martha Welsh, Head of Strategy and Go To Market for Google Commerce & Payments, and Alicia Waters, CMO at Crate and Barrel as they discuss:

• How retailers should be thinking about consumers’ evolving shopping behaviors;
• Ways retailers should be assessing and implementing new omnichannel strategies; and
• The tools and technologies retailers should embrace to meet shoppers where they are.

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