Forward-thinking brands are exploring resale, but there are still varying perceptions about its impact on traditional retail. In this session, Anthony Marino, President of thredUP will dive deep into retailers’ opportunity within resale and the solutions that drive a profit. Based on conversations with hundreds of brands and retailers, and thredUP’s experience delivering resale programs for some of the world’s leading companies such as Madewell and Reformation, Anthony will share what it takes to develop resale as a meaningful growth channel. Attendees will walk away with tangible tips on:
- How to quickly and easily enter the resale ecosystem; and
- How to start recognizing revenue immediately with an iterative, test-and-learn strategy that your stakeholders won’t say no to.
