Reimagining Supply Chain And Fulfillment

October 14
1:00 pm – 1:30 pm ET
Daniel Binder
Columbus Consulting
Rich Pedott
Columbus Consulting

Consumers go through many micro-interactions as they make their purchase decisions, and in 2020 we’ve seen an uptick in the use of digital touchpoints in response to COVID shutdowns and in-store safety precautions. Pre-COVID, omnichannel initiatives were the focus for many retailers as they worked to optimize each of those avenues through which consumers shopped, but that omnichannel thinking is in need of a shakeup, particularly when it comes to order fulfillment today.  

In this session, attendees will walk away with: 

  • An understanding of the need to prioritize a single view of inventory to meet customer expectations of a harmonized experience from anywhere;  
  • A reevaluation of fulfillment speed as the top value proposition for the supply chain and store operations, requiring fulfillment KPIs to be adjusted to best serve customer needs; and 
  • And a grasp on the investment needed for new tools that seamlessly integrate the evolving customer journey.

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