The e-Commerce landscape is evolving more rapidly than ever. As retailers navigate changes amidst COVID-19, it’s important to make strategic investment decisions to keep up with the competition. In this session, Sharon Gee from BigCommerce will discuss how a strong omnichannel strategy can help mitigate risks and future-proof your e-Commerce investments.
Sharon will highlight examples from retailers including Thompson Tee, Sarah Campbell, and Tin Pot Creamery. Attendees will learn:
- Where e-Commerce retailers are investing for 2020 and beyond;
- Why a fully integrated omnichannel strategy is essential for today’s consumers; and
- How to develop and optimize your omnichannel investments for success.