Omnichannel Optimization: Taking Fulfillment From Good To Great

October 14
3:30 pm – 4:00 pm ET
Brendan Witcher
Forrester
Scott Lux
Theory and Helmut Lang

For those retailers that have begun the evolution from multi-channel to omnichannel by providing seamless, value-added services through fulfillment, two realities have become clear:  

  1. Consumers are using omnichannel to buy and receive orders at levels no one could have predicted; and  
  2. Becoming an omnichannel retailer that provides great customer experiences requires mastery of much more than simply sending an order to a store.  

Supported by Forrester’s research, this session will: 

  • Dive deep into strategic and tactical areas of omnichannel fulfillment;  
  • Identify and quantify the top digital and physical challenges (many of which retailers are not even aware of); 
  • Provide clear guidance on how to solve these issues, as well as reveal new standards, best practices, and what it takes to do omnichannel well.

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