M&M’s recently partnered with Landor & Fitch to design three new stores in Berlin, Disney Springs and Mall of America to create memorable retail experiences that bring joy to fans and store guests alike. Each flagship creates a new home for the brand that is unique to each city it resides. These stores inspire fans to connect with each other to create better moments and smiles. Key takeaways from this session include:
- Immersive experiences are the future of retail;
- Unique attractions drive foot traffic;
- Localized experiences help brands connect with customers worldwide; and
- Agile is key in a hybrid world.