Progressive web apps (PWAs) are one of the best kept secrets that can boost retailers’ competitiveness in today’s challenging business environment. In this talk we’ll explore what a PWA is, how it can help your business, and why you’re already behind if you’re not investing in platforming on this new technology today.
During the session, attendees will learn:
- How to choose the right PWA technology for your business;
- Which KPIs are the most important for UX and digital marketing and how PWA technology helps you optimize for them;
- How you can drastically reduce your page speed and increase goal performance;
- How to bring new features to market through a faster product development lifecycle;
- How your website can still function even when your users are offline; and
- Why it is critical to separate your backend operations from your frontend performance.