Progressive Web Apps: The Best Kept Tech ‘Secret’ In Retail

October 13
1:00 pm – 1:30 pm ET
Brandon Elliott
Leafly
Ryan Gellis
RMG Media

Progressive web apps (PWAs) are one of the best kept secrets that can boost retailers’ competitiveness in today’s challenging business environment. In this talk we’ll explore what a PWA is, how it can help your business, and why you’re already behind if you’re not investing in platforming on this new technology today. 

During the session, attendees will learn: 

  • How to choose the right PWA technology for your business; 
  • Which KPIs are the most important for UX and digital marketing and how PWA technology helps you optimize for them; 
  • How you can drastically reduce your page speed and increase goal performance; 
  • How to bring new features to market through a faster product development lifecycle; 
  • How your website can still function even when your users are offline; and 
  • Why it is critical to separate your backend operations from your frontend performance. 

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