Inside the Metaverse Movement: How to Embrace Convergence and Create Transcendent Brand Experiences - Retail Innovation Conference & Expo

Inside the Metaverse Movement: How to Embrace Convergence and Create Transcendent Brand Experiences

May 11
8:40 am – 9:30 am CT
Cathy Hackl
Future Metaverse LLC.
Roxanne Iyer
Roxanne Iyer
Clinique
Profile

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The power of the metaverse has only become more clear: it enables imagination, participation, community and empowers people to express themselves in new and exciting ways. But what opportunities exist for brands and retailers? What are the key advancements that decision-makers need to note as they develop and implement their strategies? Learn how to embrace this new revolution by hearing directly from the globally recognized metaverse/ web 3.0 strategist, Cathy Hackl, and vice president of global consumer engagement at Estee Lauder, Roxanne Iyer, who have first-hand insights and learnings to share. During this special keynote presentation, they will share:

  • How to establish the digital identity of your brand;
  • Tips on how to define and establish your culture in the metaverse;
  • New ways to gamify experiences and support commerce in the metaverse; and
  • How to bundle NFTs with physical items – “Digital passport to a physical good.”

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