The power of the metaverse has only become more clear: it enables imagination, participation, community and empowers people to express themselves in new and exciting ways. But what opportunities exist for brands and retailers? What are the key advancements that decision-makers need to note as they develop and implement their strategies? Learn how to embrace this new revolution by hearing directly from the globally recognized metaverse/ web 3.0 strategist, Cathy Hackl, and vice president of global consumer engagement at Estee Lauder, Roxanne Iyer, who have first-hand insights and learnings to share. During this special keynote presentation, they will share:
- How to establish the digital identity of your brand;
- Tips on how to define and establish your culture in the metaverse;
- New ways to gamify experiences and support commerce in the metaverse; and
- How to bundle NFTs with physical items – “Digital passport to a physical good.”
