The ecommerce landscape is evolving at a rapid pace, and teams are feeling the pressure to develop data-driven, revenue-generating strategies. During this panel, a series of ecommerce business founders and owners will share tips and tactics for success, while also offering candid feedback on how they plan to adapt their marketing, engagement and commerce strategies for the future. Key topics will include:
• Adapting pricing and promotions to competitive pressures;
• Balancing DTC sites and marketplaces to maximize reach;
• Optimizing owned marketing channels and data collection strategies; and
• New best practices for measurement and attribution.
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