Inside Perspectives from 7-Figure Sellers - Retail Innovation Conference & Expo

Inside Perspectives from 7-Figure Sellers

May 12
10:30 am – 11:15 am CT
Jeff Campbell
Jeff Campbell (moderator)
Matt Beaton
Mike's Hot Honey
Brian Mills
Brian Mills
US Water Filters
Chris Spenner
Chris Spenner

The ecommerce landscape is evolving at a rapid pace, and teams are feeling the pressure to develop data-driven, revenue-generating strategies. During this panel, a series of ecommerce business founders and owners will share tips and tactics for success, while also offering candid feedback on how they plan to adapt their marketing, engagement and commerce strategies for the future. Key topics will include:
• Adapting pricing and promotions to competitive pressures;
• Balancing DTC sites and marketplaces to maximize reach;
• Optimizing owned marketing channels and data collection strategies; and
• New best practices for measurement and attribution.

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