Now more than ever, consumers are using both their voice and purchasing power to be heard. With the world as we know it constantly shifting, it’s important that brands listen and maintain strong relationships with consumers, continuously redesigning their playbooks in order to not only reflect today’s atmosphere, but also shape it. In this session, find out how the company taps into an emotional combination of consumer insight, social engagement, and influencer marketing to listen and learn about the ever-evolving beauty market — and its target consumers. Get insights into how TULA:
- Redesigned special program and product launches amid pandemic-related store closures;
- Uses key findings from customer survey data to support messaging; and
- Drives sales and engagement through a unique influencer program.