How MAC Cosmetics Created An Innovative Omnichannel Store Experience

October 14
2:00 pm – 2:30 pm ET
Jeremy Duimstra
Valtech
Sonia Anand
Sonia Anand
MAC Cosmetics

In early 2019, MAC partnered with Valtech to revolutionize the in-store experience for their customers. They launched an omnichannel environment that is an inspiring studio for customers to co-create, play & learn about MAC products. Included in this store makeover is the digital experience called MAC Innovation Lab, which includes virtual makeup try on along with a digitized artist studio. Join this session to learn more about process of launching this experience, how it helps MAC customers and lessons learned from the implementation.

Request An Invitation

We’re designing this event to emphasize one-to-one networking and matchmaking, as well as highly tailored, action-oriented content. Our goal is to create a collaborative, candid environment for executive leaders to connect, share stories and develop plans that they can apply as soon as they get back to the office.

Want to get your official invite? Just share a few quick details about yourself and we’ll be in touch 

 
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