How eBay Is Making The User Experience More Personalized, Creative And Memorable

October 13
1:00 pm – 1:30 pm ET
Bradford Shellhammer
eBay


Personalization has become a key selling point for consumers, as more of them expect retailers to understand their preferences, interests and shopping habits. These buyer expectations have also become more present with brick-and-mortar businesses, as retailers try to attract new clientele and adopt customer service technologies that empower their associates to provide a more personalized in-store experience. In this session, attendees will learn about how eBay has adopted personalization tactics, online and offline, to cultivate a more relevant and engaging shopping experience, through vehicles including: 

  • eBay’s Dark Mode; 
  • Local Pick-Up; and 
  • The new Shopping Channel for watches.

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