Personalization has become a key selling point for consumers, as more of them expect retailers to understand their preferences, interests and shopping habits. These buyer expectations have also become more present with brick-and-mortar businesses, as retailers try to attract new clientele and adopt customer service technologies that empower their associates to provide a more personalized in-store experience. In this session, attendees will learn about how eBay has adopted personalization tactics, online and offline, to cultivate a more relevant and engaging shopping experience, through vehicles including:
- eBay’s Dark Mode;
- Local Pick-Up; and
- The new Shopping Channel for watches.