How a Remarkable Customer Experience Can Be Your Best Sales and Marketing Strategy - Retail Innovation Conference & Expo

How a Remarkable Customer Experience Can Be Your Best Sales and Marketing Strategy

May 10
4:00 pm – 4:50 pm CT
Dan Gingiss
Dan Gingiss



Let’s face it: Competition is tougher than ever these days. Competing on price is a loser’s game — just ask the two gas stations across the street from each other. And competing on product is getting harder and harder as almost everything is copyable — just ask your favorite ride-share company. So, what’s left? How can we stand out in a crowded marketplace that is constantly evolving? In this fun and engaging workshop, customer experience coach and former Fortune 500 executive Dan Gingiss will teach you how customer experience can be your company’s ultimate differentiator, creating a competitive advantage that cannot be copied. You’ll learn how to:

  • Identify the types of experiences people share most often and why;
  • Apply an easy, five-step framework for creating remarkable, shareable experiences at your business; and
  • Leverage examples from many other companies across industries that have been successful with these simple, practical and inexpensive ideas.

You’ll walk away from this workshop inspired to go back to work the next day with actionable steps to create a deeper connection with your customers.

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