As brands build their DTC businesses, they have the unique opportunity to own the customer experience and ultimately gather more data about their customers. Over time, they can harness this data to power services and more tailored omnichannel experiences. Hear how brands are using leading-edge technology to collect, analyze and leverage data to:
- Drive digital acquisition and engagement;
- Support immersive service experiences; and
- Accelerate the decision-making journey and build brand loyalty.
