Harnessing Data to Drive Customized Brand Experiences - Retail Innovation Conference & Expo

Harnessing Data to Drive Customized Brand Experiences

May 12
2:15 pm – 2:45 pm CT
Kate MacCabe
Kate MacCabe
Christina Kay (moderator)
Tony Drockton
Tony Drockton
Jamie Norwood
Jamie Norwood

As brands build their DTC businesses, they have the unique opportunity to own the customer experience and ultimately gather more data about their customers. Over time, they can harness this data to power services and more tailored omnichannel experiences. Hear how brands are using leading-edge technology to collect, analyze and leverage data to:

  • Drive digital acquisition and engagement;
  • Support immersive service experiences; and
  • Accelerate the decision-making journey and build brand loyalty.

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